# Charitable Hard Pink Lemonades This Delicious Brew Helps Raise Money For Breast Cancer Research By Rahul Kalvapalle | Published 2022-07-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pink-lemonade References: [brewbound](https://www.brewbound.com/news/fifty-west-releases-hard-pink-lemonade-in-partnership-with-the-pink-lemonade-stand-challenge) & [fiftywestbrew](https://fiftywestbrew.com/)  Fifty West Brewing Company, an Ohio-based craft brewery that has been churning out delectable brews for nearly a decade, has launched its newest limited-edition offering in the form of a delicious 'Hard Pink Lemonade' that doesn't merely taste great and satisfy your summer cravings, but also helps contribute to funding breast cancer research. Created as part of a collaboration with the Pink Lemonade Stand Challenge, a national initiative that aims to sell pink lemonade to raise money for breast cancer research, this 'Hard Pink Lemonade' was created much like a seltzer, in that it offers an [effervescent texture](https://www.trendhunter.com/trends/truly-unruly-lemonade) and delicious flavor. By using a blend of Meyer lemons in conjunction with pure strawberry puree, Fifty West managed to create a hard pink lemonade that will appeal to [seasoned seltzer-lovers](https://www.trendhunter.com/trends/lemonade-splash) as well as those just looking for a refreshingly tropical and summery drinking experience. Image Credit: Fifty West Brewing Company ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 30% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Alcoholic Drinks:** More beverage companies may release limited-edition drinks that help contribute to funding important causes. - **Collaborative Fundraising Initiatives:** Organizations and companies may partner together to support research and raise money for charitable causes. - **Craft Beverages for a Cause:** The craft beer industry and other beverage companies may put a focus on using their products to give back to the community. ### Sectors Adopting This - **Alcohol and Beverage:** The alcoholic beverage industry may focus on developing new products and initiatives that help support important causes, such as breast cancer research. - **Non-profit and Charitable Organizations:** Charitable organizations may seek out partnerships with beverage companies to create unique fundraising opportunities and reach new supporters. - **Craft Brewing:** Craft breweries may use their unique abilities to create delicious and fun limited-edition drinks that also help support important causes. ## Related on Trend Hunter - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Pink-Hued Hard Kombuchas](https://www.trendhunter.com/trends/raspberry-rose.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Cult-Favorite Pink Lemonade Spritzes](https://www.trendhunter.com/trends/pink-lemonade-spritz.md) - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md) - [Zesty Lemon Ales](https://www.trendhunter.com/trends/ritas-fruit-brews-lemon-ale.md) - [Charitable Cranberry Sodas](https://www.trendhunter.com/trends/ocean-spray-sparkling-pink-cranberry.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md)