# Polarizing Pink Jerseys Real Madrid's Pink Kit is Eye-Catching, Bold and Controversial By Rahul Kalvapalle | Published 2014-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-jersey References: [soccercleats101](http://www.soccercleats101.com/2014/06/03/real-madrid-away-kit-goes-pink-wear-it-or-fear-it/real-madrid-pink-away-jersey/) & [news.adidas](http://news.adidas.com/Global/Latest-News/ALL/wear-it-or-fear-it/s/1f4594c5-8a62-47e6-a9c2-52eb9e0ae9f3) [Real Madrid](https://www.trendhunter.com/trends/real-madrid) will be wearing a pink jersey next season in what is an incredibly bold move for a soccer team. While the team's main jersey will continue to be its famous white strip, the away jersey will be pink. The jersey, made by [Adidas](https://www.trendhunter.com/trends/y3-predator), was released along with the tag line 'Wear It Or Fear It.' Real Madrid's away kits have traditionally been black or blue, but in recent seasons the team has experimented with new colors including red, green and orange -- colors not usually associated with Real Madrid. The experimentation has now been taken to the next level with the unveiling of this hot pink jersey offering. While most Real Madrid fans including myself would prefer that the team stuck to its traditional colors, there is something incredibly bold and impressive about wearing a color like pink which is seldom seen on sports jerseys. In all fairness, if there ever was a good time for Real Madrid to unveil a pink jersey, it is now. The team recently won the Champions League trophy, considered the most difficult tournament to win in soccer, which will make it difficult for haters to make fun of their pink strip. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Bold Color Experimentation:** Real Madrid's release of new colors for its kit presents an opportunity for other teams to experiment with bolder colors and designs. - **Controversial Fashion Statement:** The release of Real Madrid's pink jersey sparks controversy, presenting opportunities for fashion brands to create new and polarizing designs. - **Fan Reaction Analysis:** Real Madrid's pink jersey release provides opportunities for companies to analyze the market reaction and trends among sports teams' clothing designs. ### Where This Applies - **Sports Apparel:** The release of Real Madrid's new colors presents an opportunity for sports apparel companies to incorporate bolder designs into their clothing lines. - **Fashion:** The controversial release of Real Madrid's pink jersey presents an opportunity for fashion designers to create new and daring designs in athletic clothing. - **Market Research:** Real Madrid's new jersey release offers an opportunity for market research firms to analyze customer trends and preferences in sports apparel. ## Related on Trend Hunter - [Rose-Centric Sports Kits](https://www.trendhunter.com/trends/real-madrid.md) - [Monochrome Football Jerseys](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand.md) - [Collaborative Football Fashion Capsules](https://www.trendhunter.com/trends/y3-predator.md) - [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md) - [Elephant-Printed Sports Kits](https://www.trendhunter.com/trends/paris-saint-germain-1.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Next-Gen National Kits](https://www.trendhunter.com/trends/2026-home-kit.md) - [Athlete-Collaborative Vibrant Footwear](https://www.trendhunter.com/trends/messi-and-adidas.md) - [Zebra-Inspired Home Football Jerseys](https://www.trendhunter.com/trends/juventus-1.md)