# Inner Child Menswear Editorials The Pink is for Boys! Fashion Story Features Kid-Approved Props By Jana Pijak | Published 2014-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pink-is-for-boys References: [fuckingyoung.es](http://fuckingyoung.es/pink-is-for-boys/) & [fuckingyoung.es](http://fuckingyoung.es/category/exclusive/) Matt Ardell, Pascal de Wolff, Elijah Tyedmers and others star in the "Pink is for Boys!" editorial by photographer Daniel Rodrigues. This [childlike and visually bold fashion story](https://www.trendhunter.com/trends/youthfocused-fashion-brand) is the latest editorial exclusive for F****** Young! Online. The "Pink is for Boys" editorial features a wardrobe by stylist Piermattia Aiello who dresses her models in a palette of pink pieces from labels that include Just Cavalli, [Adidas](https://www.trendhunter.com/trends/dios-x-adidas-originals) by Jeremy Scott and Frankie Morello among others. Posing with [eccentric toy props](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva), the guys revisit their childhood days and recreate youthful imagery that is both whimsical and bizarre. Bringing their looks together, makeup artists Giuly Valent and Marianne C work alongside visionary hair stylist Hannette Woods who experiments with stiffly painted tresses as well as retro and flowing locks. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Kids Fashion:** Opportunity to disrupt the fashion industry and challenge traditional gender norms in children's clothing. - **Nostalgic Styling:** Opportunity for brands to tap into consumers' desire for nostalgia in fashion and marketing campaigns. - **Playful Editorial Photography:** Opportunity for photographers to create visually bold and creative editorial content. ### Sectors Adopting This - **Fashion:** Brands can challenge traditional gender norms in children's clothing, experiment with nostalgic styling, and create visually bold editorial content. - **Marketing and Advertising:** Nostalgic styling and playful editorial photography can be utilized in marketing campaigns to connect with consumers. - **Photography:** Opportunity for photographers to experiment with visually bold and creative editorial content featuring playful and nostalgic themes. ## Related on Trend Hunter - [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md) - [Pink-Tonal Spring Apparel](https://www.trendhunter.com/trends/duke-dexter4.md) - [Playful Textile Systems](https://www.trendhunter.com/trends/kvadrat-raf-simons.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Youth-Focused Fashion Brands](https://www.trendhunter.com/trends/youthfocused-fashion-brand.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Renovated Accessories Flagship Stores](https://www.trendhunter.com/trends/boyy.md)