# Vibrant Pink Libations The Pink Hooch Alcoholic Raspberry Lemonade has a 4% ABV By Michael Hemsworth | Published 2020-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pink-hooch References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/hooch-adds-pink-variant-portfolio-06-03-2020/) & [hoochlemonbrew](https://hoochlemonbrew.com) The Pink Hooch Alcoholic Raspberry Lemonade drink is a new offering from the brand that looks to tap into the popularity of pink drinks and offer consumers a flavorful option to pick up. The libation features a vibrant electric pink profile and comes in both bottles and cans in a number of different size options to match the preferences of consumers. The drink has a refreshingly tart flavor profile and a 4% ABV, and is available now at [Premier](https://www.trendhunter.com/trends/premier-protein-1) and [Nisa](https://www.trendhunter.com/trends/maxi-babybel-ad) retailers. [Hooch Brand](https://www.trendhunter.com/trends/hooch-draught) Controller Christian Sarginson spoke on the Pink Hooch Alcoholic Raspberry Lemonade saying, "In the drinks industry the power of pink is plain to see, with pink ready-to-serve drinks growing 357% year on year in the UK off-trade. Through the launch of an alcoholic raspberry lemonade with attitude such as Pink Hooch, we are tapping into the consumers lust for pink drinks while injecting into the market a bold, flavor packed and degendered take on the trend.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pink Drinks:** Opportunity to innovate in the creation of more alcoholic pink beverages to meet the growing demand. - **Electrifying Profiles:** Disruptive potential in developing vibrant and eye-catching drink profiles to stand out in the market. - **Degendered Trends:** Potential for disruptive innovation by creating gender-neutral drink options that appeal to a wider consumer base. ### Sectors Adopting This - **Alcoholic Beverages:** Innovative alcoholic beverage companies can capitalize on the rising popularity of pink drinks and create unique offerings. - **Bottled Beverages:** Opportunity for disruptive innovation in the bottled beverage industry to provide consumers with more options for refreshing and flavorful pink beverages. - **Retail:** Retailers can tap into the trend of pink drinks by offering a variety of alcoholic and non-alcoholic options to cater to consumer preferences. ## Related on Trend Hunter - [Warm Weather Cherry Libations](https://www.trendhunter.com/trends/cherry-hooch.md) - [On-Tap Alcoholic Lemonades](https://www.trendhunter.com/trends/hooch-draught.md) - [Enhanced RTD Flavor Additions](https://www.trendhunter.com/trends/soopa-hooch-range.md) - [Caffeinated Alcoholic Coolers](https://www.trendhunter.com/trends/soopa-hooch.md) - [Hybrid 90s Nostalgia Beers](https://www.trendhunter.com/trends/hooch-x-salt-twisting-my-lemon-man.md) - [90s-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/orange-hooch.md) - [Triple-Flavor Canned Libations](https://www.trendhunter.com/trends/four-loko-pink-melon.md) - [Vodka Soda Lemonades](https://www.trendhunter.com/trends/vodka-soda-lemonade.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md)