# Red Wine Vinegar Chips Cape Cod's Pink Himalayan Salt & Red Wine Vinegar Potato Chips Return By Katherine Pendrill | Published 2020-10-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pink-himalayan-salt-red-wine-vinegar References: [chewboom](https://www.chewboom.com/2020/10/04/cape-cod-brings-back-pink-himalayan-salt-red-wine-vinegar-potato-chips/) For the fourth consecutive year, Cape Cod Potato Chips is bringing back its limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips. For several years now, Cape Cod has teamed up with the Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute, which is a New England-based cancer treatment and research facility. As part of this partnership, Cape Cod is selling a limited-edition flavor that combines the tangy notes of red wine vinegar and savory Pink Himalayan salt, with the brand's signature crunchy kettle-cooked potato chips. For each bag of the pink-tinged chips sold, Cape Cod will donate 5% (or 12 cents of every purchase) to benefit cancer research. The limited-edition Pink Himalayan Salt & Red Wine Vinegar Potato Chips will be available at the beginning of October 2020. Image Credit: Cape Cod ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Flavors:** Opportunity to create unique and exclusive flavors to attract customers and support a cause. - **Cause Marketing:** Combining product sales with donations for a specific cause to increase brand loyalty and social impact. - **Collaborative Partnerships:** Forming alliances with research institutes or nonprofits to support a common cause while promoting products. ### Sectors Adopting This - **Snack Food:** Introducing innovative and distinctive flavors that resonate with consumers looking for novel taste experiences. - **Cancer Research:** Creating partnerships with food brands to raise funds for cancer research through product sales. - **Nonprofit Organizations:** Exploring collaborations with food brands to generate donations and raise awareness for their cause. ## Related on Trend Hunter - [Salty Vinegar-Flavored Popcorn](https://www.trendhunter.com/trends/salt-n-vinegar-flavored-popcorn.md) - [Rose Petal Potato Chips](https://www.trendhunter.com/trends/chips-la-vie-en-rose.md) - [Wine-Paired Snack Chips](https://www.trendhunter.com/trends/made-for-drink-and-brancott-estate.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Balsamic Vinegar Hummus Chips](https://www.trendhunter.com/trends/hummus-chips.md) - [Crispy Autumnal Apple Chips](https://www.trendhunter.com/trends/sea-salt-caramel-apple-chips.md) - [Lemonade-Flavored Potato Chips](https://www.trendhunter.com/trends/lemonade-potato-chips.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/ristoranti-series.md)