# Hair-Coloring Conditioners oVertone's In-Shower Treatment Creates a Pink Hair Color at Home By Laura McQuarrie | Published 2019-08-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pink-hair-color References: [prnewswire](https://www.prnewswire.com/news-releases/overtone-is-launching-magenta-pigmented-conditioners-and-they-want-to-take-a-hot-shower-with-you-on-august-27-300906096.html) & [overtone.co](https://overtone.co/) oVertone is now adding to its line of pigmented conditioners with three semi-permanent Pastel, Vibrant and Extreme Magenta shades to create fun pink hair colors. These formulas are vegan, cruelty-free, suitable for curls and free from harsh chemicals and heavy alcohols. Rather than needing to make a trip to the salon, consumers who want a little more color in their life are able to add vibrancy to their hair in the shower at home—all in about 15 minutes. According to Bella Romeo, Vice President of Research and Development at oVertone Haircare, "Magenta, being a mix of both warm and cool pigments, mixes really well with most other shades on the color wheel. So whether you're coloring your hair for the first time or transitioning to a new shade, it's an incredibly customizable option." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Semi-permanent Hair Colors:** Creating vibrant hair colors at home with vegan and cruelty-free formulas. - **In-shower Hair Treatments:** Adding color to hair in the shower with quick and easy treatments. - **Customizable Hair Coloring:** Mixing warm and cool pigments for personalized hair color options. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for brands to develop innovative vegan and cruelty-free hair color products. - **E-commerce:** Online retailers can offer convenient in-shower hair color treatments for at-home use. - **Salon and Haircare:** Salons can provide customizable hair color options by incorporating in-shower treatments in their services. ## Related on Trend Hunter - [Nourishing Hair-Coloring Masks](https://www.trendhunter.com/trends/overtone-purple.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md) - [Color-Preserving Hair Masks](https://www.trendhunter.com/trends/color-extend-mask.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Gel-Cream Hair Toners](https://www.trendhunter.com/trends/hair-toners.md)