# Refreshing Beer Cocktails The Pink Grapefruit Shandy Puts a Seasonal Twist on the Summery Beverage By Alyson Wyers | Published 2015-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-grapefruit-shandy References: [blog.freepeople](http://blog.freepeople.com/2015/03/pink-grapefruit-shandy-ft-austin-beerworks/) This pink grapefruit shandy puts a spring time twist on the traditional shandy -- an alcoholic beverage consisting of [beer and lemonade](https://www.trendhunter.com/trends/summer-shandwich). This particular recipe from the Free People blog uses Austin Beerworks (a local favorite in Texas). The refreshing libation combines the [grapefruit flavor](https://www.trendhunter.com/trends/grapefruit-paloma) with salt, which perfectly balances savory and tartness. The cocktail is made up of two thirds beer and one third grapefruit juice. Even though grapefruits are currently in season, you can always substitute the citrus fruit for lemon or orange juice. And if you're really picky, you can also forego the salt. Blogger Julia used pink Himalayan sea salt to decorate the glass rim. For bonus points, you can drink your pink grapefruit shandy out of a cute mason jar as well. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Beer Cocktail Craze:** The rise of beer cocktails presents an opportunity to explore the fusion of beers and other ingredients like citrus, spirits, and herbs. - **Salt Infused Beverages:** Incorporating salt into cocktails and other beverages can offer novel flavor combinations. - **DIY Home Mixology:** As people continue to spend more time at home, creating unique and refreshing homemade cocktails has become a popular trend. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can capitalize on the beer cocktail craze with new and innovative products that cater to consumers looking for unique flavor combinations. - **Citrus Juice Producers:** As consumers experiment with different citrus juices in their homemade cocktails, this presents an opportunity for citrus juice producers to offer a wider range of options. - **Salt Producers:** As salt is increasingly used in beverages, salt producers can explore new marketing strategies to promote their product and target cocktail makers. ## Related on Trend Hunter - [Zesty Beverage Seasonings](https://www.trendhunter.com/trends/twang-orange-beer-salt.md) - [Juicy Berry Beers](https://www.trendhunter.com/trends/strawberry-blonde.md) - [Zesty Summer-Inspired Beers](https://www.trendhunter.com/trends/snocone-lemon-lime.md) - [Grapefruit-Inspired Non-Alcoholic Beverages](https://www.trendhunter.com/trends/grapefruit-fizz.md) - [Grapefruit-Laced Double IPAs](https://www.trendhunter.com/trends/grapefruitlaced-double-ipa.md) - [Paloma-Inspired Beers](https://www.trendhunter.com/trends/dogfish-head.md) - [Crisp Spanish Lemon Radlers](https://www.trendhunter.com/trends/signature-brew-sunny-afternoon.md) - [Citrusy Alcohol-Free Shandy Beers](https://www.trendhunter.com/trends/alcoholfree-lemon-lager.md) - [Refreshing Golf-Inspired Beverages](https://www.trendhunter.com/trends/the-transfusion.md)