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# Luxury-Focused Gold Credit Cards
The American Express Pink Gold Credit Card Looks Stunning

By Justin Lam | Published 2018-10-12 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/pink-gold-credit-card
References: [luxurylaunches](http://luxurylaunches.com/other_stuff/american-express-has-introduced-a-limited-edition-pink-gold-card.php) & [mymoneyblog](https://www.mymoneyblog.com/american-express-pink-gold-card-review.html)

The American Express Premier Rewards Gold Card often commands a level of clout when it comes to luxury, but the brand has decided to top this card with a new Pink Gold credit card. Known simply as the [American Express Gold Card](https://www.trendhunter.com/trends/american-express-flexible-payment-option), this limited edition Pink Gold credit card is available in a [full metal construction](https://www.trendhunter.com/trends/mastercard-ai-card-design-studio). This version of the card will be available till January 9, 2019 and also comes with a host of rewarding features.

First, the card comes with a generous 25,000 point welcome offer with an additional $120 in annual credits toward dining each year. The card will also come with a limited-time offer, known as “We’ll Pick up the Tip.” This offer allows cardholders 20% back as a statement credit and up to $100 on [dining purchases at US restaurants](https://www.trendhunter.com/trends/rakuten-american-express-card).

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 51% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### What's Driving This Trend

- **Luxury Credit Cards:** Innovative design and benefits on luxury credit cards for high-end customers.
- **Metal Credit Cards:** Metal construction as a luxury feature on high-end credit cards that benefits aesthetic and tactile senses.
- **Dining Rewards Credit Cards:** Special discounts, bonuses and rewards tailored specifically to dining experiences.

### Who This Affects Most

- **Credit Cards:** Disruptive innovation opportunities could be introducing more luxury design or contactless payment options on credit cards.
- **Luxury Goods Industry:** Creating luxury credit cards with outstanding rewards tailored specifically to the high-end consumers' needs would be an opportunity for disruptive innovation.
- **Restaurant Industry:** Collaborating with Credit card companies to offer special dining experiences and rewards would be an opportunity for innovation in the restaurant industry.

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