# Sassy Spectacle Wine Branding The Pink Glasses Label Paints the World in an Optimistic Rose Hue By Susan Keefe | Published 2012-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-glasses References: [lovelypackage](http://lovelypackage.com/pink-glasses/) & [luksemburk](http://luksemburk.com/) The Poland-based design firm Luksemburk created this clever branding concept for the Californian wine manufacturer [Pink Glasses](https://www.trendhunter.com/trends/carlsberg-1664-ros). The company specializes in [Rose](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy), so the firm decided to highlight this by creating a label that allows the drinker to look at the world through rose-tinted glasses. Not only has Luksemburk created a label that is bright and eye-catching, it is also incredibly playful. The orientation and size of the glasses on the label invites the customer to turn it sideways and look through the [soft pink](https://www.trendhunter.com/trends/cupiolo-prosecco-ros) "lenses." It's all fun and games as long as you remember to leave the cap on. Each variety of wine is decorated with a different set of glasses ranging from horn rims to shutter shades. Bubbly, outgoing and clever, the Pink Glasses branding concept is all about goofy fun. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 35% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Creative Branding:** The playful and eye-catching wine label design demonstrates opportunities for creative branding in the beverage industry. - **Personalized Consumer Experience:** The interactive label design showcases the potential to enhance the consumer experience by incorporating interactive elements in product packaging. - **Embracing Optimism:** The use of rose-tinted glasses as a branding concept reflects a trend of embracing optimism in marketing and design. ### Where This Applies - **Beverage Manufacturing:** The wine industry can explore innovative branding strategies to stand out in a competitive market. - **Packaging Design:** There is an opportunity for the packaging design industry to create interactive and playful designs that engage consumers. - **Marketing and Advertising:** Marketing and advertising professionals can tap into the trend of embracing optimism to create campaigns that resonate with consumers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md)