# Decadent Hibiscus Donuts This Pink Donut from 'Dough Doughnuts' Looks and Tastes Like Hibiscus By Laura McQuarrie | Published 2016-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pink-donut References: [graduatesinwonderland](http://graduatesinwonderland.com/get-fat-new-york/) & [doughdoughnuts](http://www.doughdoughnuts.com/menu/) [NYC's](https://www.trendhunter.com/trends/eva-nyc-x-pamina-dolce-gelato) [Dough Doughnuts](https://www.trendhunter.com/trends/mustard-donuts) makes a variety of chocolate, caramel and toasted coconut donuts, but one of the varieties that stands out most is an eye-catching pink donut. The 'Hibiscus' donut boasts a bright pink glaze that's made from dried Mexican hibiscus and described as "sweet and tangy." This vibrantly colored glaze is paired with a sprinkling of candied hibiscus flowers, which alludes to the origins of the donut. While many other food and beverages are quick to combine floral flavors with fruits, herbs and vegetables, this simple donut makes a point to highlight the botanical flavors and the incredible color of hibiscus, effectively making it the star of this product. With a newfound interest in natural flavoring, consumers are gravitating to light, floral flavors found in everything from cakes to sorbets. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Natural Floral Flavors:** As consumers demand natural flavoring, businesses can explore unique floral flavors beyond the typical fruit and herb combinations. - **Bold Colorful Glazes:** This hibiscus donut showcases the potential for bold, vibrant glazes made from natural ingredients. - **Hibiscus in Food:** With the rise of hibiscus as a trendy ingredient, businesses can incorporate it in unique ways such as in pastry toppings or as a standalone flavor. ### Where This Applies - **Bakery:** Bakeries can incorporate floral flavors and unusual ingredients, such as hibiscus, to create unique pastries and desserts that stand out in a crowded market. - **Food and Beverage:** Incorporating natural, unconventional flavors such as hibiscus can set apart food and beverage products from competitors and appeal to consumers' growing interest in unique flavor combinations and natural ingredients. - **Culinary Arts:** Chefs and culinary professionals can experiment with using hibiscus in new and creative ways, such as infusing it into broths or sauces, to create exciting flavor profiles and dishes that can attract adventurous diners. ## Related on Trend Hunter - [Pink Donut-Resembling Cookies](https://www.trendhunter.com/trends/pink-donut-cookies.md) - [Celebratory Pink-Hued Donuts](https://www.trendhunter.com/trends/10-pink-raised-glazed-dozen.md) - [Nutty Viral Chocolate Donuts](https://www.trendhunter.com/trends/dubai-chocolate-donut.md) - [Spicy Honey-Finished Donuts](https://www.trendhunter.com/trends/shes-hot-honey-donut.md) - [Floral-Infused Donut Kits](https://www.trendhunter.com/trends/lemon-lavender-doughnut-baking-mix.md) - [Indulgent Mother's Day Donuts](https://www.trendhunter.com/trends/pinkbox-doughnuts-mothers-day.md) - [Floral Pinkish Springtime Donuts](https://www.trendhunter.com/trends/mister-donut-sakura-mochitto.md) - [Summery Carrot Cake Doughnuts](https://www.trendhunter.com/trends/carrot-cake-doughnut.md) - [Limited-Edition Floral Chocolates](https://www.trendhunter.com/trends/hersheys-sakura-choco-donuts.md)