# Bright Pink-Tinged Dynamic Sneakers Nike Unveils a Pink Colorway of the Air Max Scorpions By Amy Duong | Published 2023-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pink-colorway References: [highsnobiety](http://highsnobiety.com/p/nike-air-max-scorpion-pink/) [Nike](https://www.trendhunter.com/trends/pink-blast) unveils a new tonal iteration of the Air Max Scorpion sneaker model in a pink colorway palette. It joins the roster and hopefully will arrive in time for the Barbie movie as well, as the hue has garnered a lot of attention recently. The shoe has a textural look throughout the upper complete with a knitted material to add some breathability. It has a textural contrast along the tongue and the ankle collar complete with a similar feel along the laces over the forefoot as well. The heel tab is done in a hot pink to contrast against the [blush pink base foundation](https://www.trendhunter.com/trends/size-1). It rests on the bubble midsole and has a star embroidered by the [Swoosh](https://www.trendhunter.com/trends/snakeskin-colorway-2) logo on the lateral side of the shoe. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 95% | Activity: 97% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Dynamic Sneaker Colorways:** Opportunity for brands to create unique and eye-catching color palettes for sneakers, attracting consumer attention. - **Textural Sneaker Design:** Potential for brands to experiment with different textures and materials on sneaker uppers, adding a distinctive and attractive element to the design. - **Collaborations with Pop Culture:** Potential for brands to partner with popular movies or characters to create limited-edition sneaker releases, capitalizing on the excitement and attention surrounding the collaboration. ### Where This Applies - **Footwear:** Opportunity for footwear companies to incorporate dynamic colorways and textural designs into their product offerings, catering to consumers' desire for unique and visually appealing sneakers. - **Fashion:** Potential for fashion brands to collaborate with sneaker companies to create exclusive sneaker collections, merging the worlds of streetwear and high fashion. - **Entertainment:** Opportunity for movie studios or production companies to partner with sneaker brands for promotional collaborations, leveraging the popularity of movies and characters to drive sneaker sales. ## Related on Trend Hunter - [Pink Gradient Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder-1.md) - [Pink Tonal Performance Sneakers](https://www.trendhunter.com/trends/atmosphere-colorway.md) - [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md) - [Pink Tonal Technical Sneakers](https://www.trendhunter.com/trends/pink-foam-1.md) - [Blush-Tonal Breathable Sneakers](https://www.trendhunter.com/trends/size-1.md) - [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Iridescent Summer-Ready Sneakers](https://www.trendhunter.com/trends/shox-tl-2.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md)