# Barrier Support Serums The Ordinary's Newest Release is a Pink-Colored Serum By Laura McQuarrie | Published 2023-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pink-colored-serum References: [refinery29](https://www.refinery29.com/en-gb/the-ordinary-soothing-barrier-support-serum-review) & [theordinary](https://theordinary.com/en-ca/soothing-barrier-support-serum-100634.html) With more access to skincare products powered by actives than ever before, consumers need products to support and repair their skin barrier, and this is where the newest pink-colored serum from The Ordinary comes in. The Soothing & Barrier Support Serum is a standout skincare product not just for its color but also its multi-active solution, optimized for soothing discomfort and reducing the appearance of redness. This brightly colored serum for all skin types shares the benefits of purposeful ingredients like plant-derived ceramides, niacinamide, ginger root extract, bisabolol and centella asiatica phytotechnologies. In the Soothing & Barrier Support Serum formula, it's the fermentation-derived cyanocobalamin (Vitamin B12) that gives the serum its characteristic hue, which doesn't remain once applied to the skin. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 80% | Freshness: 17% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Barrier Support Serums:** The rise of barrier support serums addresses the increasing need for skincare products that repair and protect the skin barrier against environmental aggressors. - **Multi-active Solutions:** The popularity of multi-active serums like The Ordinary's Soothing & Barrier Support Serum highlights the demand for products that offer multiple benefits and target various skin concerns. - **Plant-derived Ingredients:** The use of plant-derived ingredients in skincare formulations, such as ceramides and ginger root extract, reflects the growing preference for natural and sustainable beauty ingredients. ### Sectors Adopting This - **Skincare:** The skincare industry can capitalize on the trend of barrier support serums by developing innovative products that cater to specific skin concerns and provide targeted solutions. - **Beauty:** The beauty industry can leverage the popularity of multi-active solutions by creating customizable skincare routines and offering products that address multiple skin issues. - **Natural Ingredients:** The natural ingredients industry has an opportunity to promote and develop sustainable alternatives to synthetic skincare ingredients, leveraging the demand for plant-derived solutions. ## Related on Trend Hunter - [Restorative Skin Barrier Serums](https://www.trendhunter.com/trends/ectoin-hydro-barrier-serum.md) - [Barrier-Soothing Frozen Serums](https://www.trendhunter.com/trends/frozen-serum.md) - [Sensitivity-Minded Serums](https://www.trendhunter.com/trends/skin-rescue-serums.md) - [Nourishing Barrier Treatments](https://www.trendhunter.com/trends/barrier-repair-treatment.md) - [Ceramide Serum Mists](https://www.trendhunter.com/trends/ceramide-serum-mist.md) - [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md) - [Barrier-Building Bodycare](https://www.trendhunter.com/trends/isle-of-paradise-beautifully-balanced.md) - [Barrier Repair Body Moisturizers](https://www.trendhunter.com/trends/ceramide-body-moisturizer.md) - [Skin Barrier-Supporting Cosmetics](https://www.trendhunter.com/trends/simple-active-skin-barrier-care-repair.md)