# Female-Focused Rideshare Services The Pink Car Service Caters to Women, Seniors and the Disabled By Rahul Kalvapalle | Published 2017-06-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pink-car-service References: [metronews](http://www.metronews.ca/news/calgary/2017/06/25/new-calgary-ridesahre-service-cater-women-pink-car-service.html) & [itunes.apple](https://itunes.apple.com/us/app/pink-car-service/id1202873841?mt=8) The western Canadian city of Calgary is all set to be home to a new rideshare service, called the [Pink Car Service](https://www.trendhunter.com/trends/victorias-secret-1), that is designed to cater specifically to women, senior citizens, people living with disabilities and other vulnerable sectors of society. The Pink Car Service, which can be used on smartphones via an iTunes and Android app, largely employs [female drivers](https://www.trendhunter.com/trends/girls-guide-to-the-world) to lend an added sense of security to women looking for rides. What's more, all drivers are put through a highly rigorous and selective training and application process. But what truly makes this [rideshare service unique](https://www.trendhunter.com/trends/accommodating-passangers) is the fact that it also requires customers to go through a screening process, ensuring that both drivers and passengers can enjoy peace of mind. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What Makes This Trend Stand Out - **Female-focused Rideshare Services:** Disruptive innovation opportunity: Develop a female-focused rideshare service in other cities, providing a sense of security and comfort for women. - **Senior-focused Rideshare Services:** Disruptive innovation opportunity: Launch a rideshare service specifically tailored to the needs of senior citizens, providing them with reliable and convenient transportation options. - **Accessible Rideshare Services:** Disruptive innovation opportunity: Create a rideshare service that caters to people with disabilities, offering accessible vehicles and trained drivers for a more inclusive transportation experience. ### Sectors Adopting This - **Transportation:** Disruptive innovation opportunity: Transform the rideshare industry by targeting underserved demographics such as women, seniors, and people with disabilities. - **Technology:** Disruptive innovation opportunity: Develop mobile applications and screening processes that enhance safety and security in rideshare services. - **Social Services:** Disruptive innovation opportunity: Collaborate with social service organizations to provide transportation solutions for vulnerable populations, improving their quality of life. ## Related on Trend Hunter - [Gender-Based Rideshare Features](https://www.trendhunter.com/trends/lyft-4.md) - [Protected Driver Selection Features](https://www.trendhunter.com/trends/lyft-3.md) - [Senior-Friendly Rideshare Services](https://www.trendhunter.com/trends/lyft-silver.md) - [Pampering Rideshade Cars](https://www.trendhunter.com/trends/bliss-x-alto.md) - [Student-Focused Wheelchair-Accessible Vehicle Rides](https://www.trendhunter.com/trends/wheelchairaccessible-vehicle-rides.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md) - [Teen-Safety Rideshare Accounts](https://www.trendhunter.com/trends/lyft-teen-accounts.md) - [All-Pink Electric Vehicles](https://www.trendhunter.com/trends/pink-cadillac.md) - [Pet-Friendly Rideshare Services](https://www.trendhunter.com/trends/pet-rides.md)