# Branded Streetwear Supercars The Bathing Ape Bugatti By Cowbag | Published 2008-09-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/pink-bugatti-veyron-ruining-supercars-for-product-launch References: [geekologie](http://www.geekologie.com/2008/09/post_52.php) & [bape](http://www.bape.com) Tomoaki “[Nigo](https://www.trendhunter.com/trends/art-car-1)” Nagao has made millions from his [Bathing Ape](https://www.trendhunter.com/trends/bape-gallery) clothing company--more than enough to wrap this Bugatti Veyron to promote his line. The Bugatti Veyron has over 1,000 horsepower, so it’s a fitting car to be vinyl wrapped for the man whose ‘[Bape’ clothing](https://www.trendhunter.com/trends/bape-x-kaikai-kiki) has become ubiquitous among the rap, celebrity, and streetwear worlds. A Rolls Royce Phantom was also given the camouflage effect by the company, and is almost as bad as the pink Bugatti. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 60% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Branded Streetwear Supercars:** Disruptive innovation opportunity: Collaborating with streetwear brands to create limited edition supercars that appeal to the streetwear and luxury car markets. - **Vinyl Wrapping for Advertising:** Disruptive innovation opportunity: Offering vinyl wrapping services for luxury car brands as a unique and attention-grabbing form of advertising. - **Crossover Collaborations:** Disruptive innovation opportunity: Encouraging collaborations between fashion brands and luxury car manufacturers to create exclusive and unique vehicles that cater to niche markets. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Exploring the potential of fashion brands expanding into the luxury car market by incorporating their unique design elements into exclusive vehicle collaborations. - **Automotive:** Disruptive innovation opportunity: Partnering with streetwear brands to develop limited edition car models that appeal to a new demographic of fashion-conscious consumers. - **Advertising:** Disruptive innovation opportunity: Introducing vinyl wrapping as an innovative way for luxury car brands to promote their vehicles and reach a broader audience. ## Related on Trend Hunter - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md) - [Exclusive Luxury Jeweled Eggs](https://www.trendhunter.com/trends/exclusive-luxury-jeweled-eggs.md) - [Sneaker Designer-Collaborative Vehicles](https://www.trendhunter.com/trends/flying-spur-1.md) - [Bat-Inspired Luxury Hypercar Events](https://www.trendhunter.com/trends/luxury-hypercar.md) - [Streetwear-Informed Pet Strollers](https://www.trendhunter.com/trends/airbuggy-1.md) - [Logo-Filled Streetwear Accessories](https://www.trendhunter.com/trends/monogramheavy-bags.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Old-Fashioned Kiddy Cars](https://www.trendhunter.com/trends/baby-bugatti-ii-carbon-edition.md) - [Futuristic Supercar Designs](https://www.trendhunter.com/trends/custom-vehicle-designs.md)