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# Social Media-Inspired Cars
Volkswagen's #PinkBeetle is Named After Its Own Hashtag

By Laura McQuarrie | Published 2016-06-02 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/pink-beetle
References: [digitaltrends](http://www.digitaltrends.com/cars/volkswagen-pink-beetle-limited-edition/) & [vwmodels](http://vwmodels.ca/pink/)

When [Volkswagen](https://www.trendhunter.com/trends/volkswagen-2) displayed its Pink Beetle concept at the 2015 New York Auto Show, it quickly became a social media sensation. At the time, the limited-edition model was only known as the Pink Color Edition, but it has since been re-named with help from social media users—the #PinkBeetle is now the first vehicle that is officially named after its own hashtag.

The 2017 Volkswagen #PinkBeetle is set to go on sale in limited quantities this fall. The striking pink vehicle will be available as either a coupe or a convertible and features a stylish plaid interior, an MIB II infotainment system and compatibility with [Apple](https://www.trendhunter.com/trends/apple-ava-concept) [CarPlay](https://www.trendhunter.com/trends/chatgpt-voice) and Android Auto.

Already, the naming of the car has played a huge part in reviving interest in the iconic Volkswagen Beetle model, especially among a new generation of drivers.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 48% | Activity: 73% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Social Media-inspired Cars:** The trend of incorporating social media elements and user input in the design and naming of cars offers opportunities for engaging with consumers and creating buzz around new models.
- **Limited-edition Vehicles:** The popularity of limited-edition vehicles, such as the Volkswagen #PinkBeetle, showcases the demand for exclusive and unique automotive offerings that cater to specific consumer preferences.
- **Car Connectivity and Infotainment:** The integration of advanced infotainment systems, like the MIB II system in the Volkswagen #PinkBeetle, demonstrates the increasing importance of smartphone compatibility and digital connectivity in enhancing the driving experience.

### Who This Affects Most

- **Automotive Manufacturing:** Automakers can leverage social media-inspired car trends to create innovative marketing campaigns and develop personalized vehicles that resonate with target audiences.
- **Fashion and Design:** The success of the #PinkBeetle highlights the intersection of automotive design and fashion, presenting opportunities for collaborations between car manufacturers and fashion brands.
- **Technology and Electronics:** The demand for car connectivity and advanced infotainment systems opens up new possibilities for technology companies to partner with automakers in creating seamless digital experiences for drivers.

## Related on Trend Hunter

- [All-Pink Electric Vehicles](https://www.trendhunter.com/trends/pink-cadillac.md)
- [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md)
- [Social-Media Oriented EVs](https://www.trendhunter.com/trends/indi-one.md)
- [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md)
- [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md)
- [Tent-Integrated Pink Cars](https://www.trendhunter.com/trends/cla-model.md)
- [Doll-Themed Pink Cars](https://www.trendhunter.com/trends/barbie-1.md)
- [Anniversary Automotive Condiments](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand.md)
- [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md)