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# Retro Rose-Hued Sneakers
These Pink Air Max 95s are Ideal for the Spring

By Riley von Niessen | Published 2017-12-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pink-air-max-95
References: [hypebae](https://hypebae.com/2017/12/nike-air-max-95-barely-rose-hot-punch-vintage-wine-white) & [en.titolo.ch](https://en.titolo.ch/wmns-air-max-95)

[Nike](https://www.trendhunter.com/trends/rose-gold-colorway) has been releasing a number of fresh colorways of some of its most popular retro models, with one of the most recent being a pair of pink Air Max 95s, which were fittingly dubbed 'Barely Rose/Hot Punch.'

Similarly to many of the other Air Max 95 colorways, the Barely Rose/Hot Punch features the lighter hues on the tops of the uppers, and the darkest closest to the soles, with a transitional shade in between. Due to this orientation, the majority of the sneakers are overtaken by the subtle hue of rose, while a deeper berry shade provides some contrast to it. Nike's branding in marked in a much brighter hue, with red embroidery featured on the tongues and soles.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 16% | Activity: 15% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Retro Sneaker Colorways:** The trend of releasing fresh colorways of retro sneakers provides opportunities for brands to tap into nostalgic consumer demand.
- **Transitional Color Palette:** The use of transitional shades in sneaker designs opens up possibilities for unique color combinations and gradient effects.
- **Feminine Sportswear:** The rise of pink and pastel-colored sneakers suggests a growing demand for feminine sportswear in the athleisure market.

### Where This Applies

- **Footwear Industry:** The release of new colorways in retro sneakers presents an opportunity for footwear brands to attract both existing and new customers with updated designs.
- **Fashion Industry:** The incorporation of transitional shades in sneaker designs can inspire the fashion industry to explore innovative and unconventional color palettes in their collections.
- **Sportswear Industry:** The popularity of pink and pastel-colored sneakers indicates a potential market for sportswear brands to introduce more feminine and stylish options in their product offerings.

## Related on Trend Hunter

- [Glittery Pink Lifestyle Sneakers](https://www.trendhunter.com/trends/rose-gold-colorway.md)
- [Multi-Color Spring Sneakers](https://www.trendhunter.com/trends/air-max-90-1.md)
- [Retro Stealthy Black Sneakers](https://www.trendhunter.com/trends/air-max-95-big-bubble.md)
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- [Pink Gradient Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder-1.md)
- [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md)
