# Tech Community-Focused Messengers The Pinguin App Helps You Connect Over Common Interests By Alyson Wyers | Published 2017-06-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pinguin-app References: [betalist](https://betalist.com/startups/pinguin) & [pinguinapp.co](http://pinguinapp.co/) The Pinguin app is an interests-based chat application for mobile devices. Currently in beta, the new chat app is specifically geared towards the tech community so they can converse about the things they love, from food to fitness to startup culture. The Pinguin app will connect you to [live conversations with other like-minded people](https://www.trendhunter.com/trends/panpalz), forming a community around a common interest or favorite discussion topics. Users can also discover and save channels that intrigue them or ones they are already passionate about. Recent tags include product launches, iOS chat, AMA and giphy. You can connect with people locally in your own city, as well. This chat app is an example of how mobile messengers can apply to both broad groups and [niche demographics](https://www.trendhunter.com/trends/introvrs-social-app) at the same time. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Community-focused Messengers:** The rise of community-focused messengers presents opportunities for targeted marketing and connecting with niche demographics. - **Interests-based Chat Applications:** Interests-based chat applications like Pinguin enable users to connect with like-minded individuals and form communities around common interests, opening up possibilities for specialized networking and collaboration. - **Localization in Chat Apps:** Localization features in chat apps, such as the ability to connect with people locally in your own city, offer opportunities for hyperlocal marketing and enhancing the sense of community. ### Industries Being Reshaped - **Mobile Messaging Apps:** The development of community-focused messengers like Pinguin provides mobile messaging app developers with the opportunity to target specific user demographics and cater to their unique interests and needs. - **Tech Community:** The tech community can leverage interests-based chat applications to foster collaboration, knowledge sharing, and networking within their niche, driving innovation and development. - **Marketing and Advertising:** Localization features in chat apps allow marketers to tap into hyperlocal marketing strategies and target specific geographic regions, maximizing relevance and engagement. ## Related on Trend Hunter - [Interest-Based Social Networking](https://www.trendhunter.com/trends/phnk.md) - [Community-Oriented Meetup Apps](https://www.trendhunter.com/trends/flying-pig-app.md) - [Traveling Tech Enthusiast Chatbots](https://www.trendhunter.com/trends/wanna-catchup.md) - [Visual Chat Platforms](https://www.trendhunter.com/trends/picnow.md) - [Emotion-Driven Messaging Platforms](https://www.trendhunter.com/trends/emochat.md) - [Hyperlocal Social Networks](https://www.trendhunter.com/trends/hyperlocal-social-networks.md) - [Community Social Apps](https://www.trendhunter.com/trends/beezle-social.md) - [Customizable Live Chats](https://www.trendhunter.com/trends/airbug.md) - [Community-Building Social Features](https://www.trendhunter.com/trends/openchat.md)