# Social Banking Apps Barclay's Pingit App Lets Users Send Money Via Twitter By Laura McQuarrie | Published 2015-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pingit References: [engadget](http://www.engadget.com/2015/02/25/barclays-pingit-twitter-handles/) & [barclays](http://www.barclays.co.uk/Mobile/BarclaysPingit/P1242603570446) Barclay's Pingit [mobile payment app](https://www.trendhunter.com/trends/paywint) serves as a way for friends to send and receive money from one another, even if they are registered with different banks. Until now, the app has used mobile numbers to facilitate transactions, but an update will soon allow people to bypass keying in a long mobile number and plug in a user's [Twitter](https://www.trendhunter.com/trends/social-media-tipping-features) handle instead. To make this happen, Pingit users must authenticate their social profile within the app, so that notifications can be sent to the right person. Although banking can be daunting, Barclay's turns the social sharing features of Twitter into a clever solution to reach out to a young, hyper-connected audience. With Pingit, the bank is able to ensure that making a payment is no more difficult than sending a tweet. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 21% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch) ## Key Themes ### Key Themes Behind This Trend - **Mobile Payment Apps:** Barclay's Pingit app allows users to send money via Twitter, showing the trend of using mobile apps for payments. - **Social Authentication:** Barclay's Pingit app authenticates social profiles to enable transactions using social media handles, indicating the trend of social authentication in banking. - **Simplifying Banking:** Barclay's Pingit app uses social sharing features to make payments as easy as sending a tweet, reflecting the trend of simplifying banking processes. ### Where This Applies - **Fintech:** The fintech industry can benefit from developing mobile payment apps and incorporating social authentication to provide convenient and secure banking solutions. - **Social Media:** The social media industry can explore opportunities to integrate payment functionalities and offer seamless transactions within their platforms. - **Banking:** The banking industry can adopt simplified payment processes inspired by social media interactions to engage a younger audience and enhance user experience. ## Related on Trend Hunter - [Message-Enabled Payment Links](https://www.trendhunter.com/trends/shareable-links.md) - [Visual Payment Apps](https://www.trendhunter.com/trends/vizme.md) - [Crypto-Gifting Payment Apps](https://www.trendhunter.com/trends/cryptogifting-payment-app.md) - [Social Media Tipping Features](https://www.trendhunter.com/trends/social-media-tipping-features.md) - [Global Money-Managing Apps](https://www.trendhunter.com/trends/zing.md) - [Social Review Platform Apps](https://www.trendhunter.com/trends/the-ping-app.md) - [Banking Super Apps](https://www.trendhunter.com/trends/bankifi.md) - [Social Messaging Money Transfers](https://www.trendhunter.com/trends/payments-on-viber.md) - [Effortless Group Payment Tools](https://www.trendhunter.com/trends/tabbit.md)