# Brightening Pineapple Serums The Pineapple-C Bright Serum Contains Vitamin C from Pineapple Juice By Laura McQuarrie | Published 2019-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pineapplec-bright-serum References: [allure](https://www.allure.com/gallery/best-new-skin-care-products-april-2019) & [glowrecipe](https://www.glowrecipe.com/products/glow-recipe-pineapple-c-bright-serum) Antioxidant-rich and anti-inflammatory Vitamin C is one of the best skincare ingredients for brightening the complexion, evening out tone and reducing the appearance of fine lines and wrinkles—Glow Recipe's potent new Pineapple-C Bright Serum boasts 22% pineapple juice, which is a rich source of Vitamin C. The K-beauty product is said to help set the foundation for glowing, "glass skin" that is so clear, smooth and bright it virtually looks translucent. Pineapple juice also shares natural AHAs and enzymes to gently exfoliate the skin. Alongside this potent natural juice, some of the other key ingredients that can be found in the innovative Korean beauty product are Vitamin E and hyaluronic acid to create plump, bouncy skin. Glow Recipe was inspired to create this skincare product for Millennials from [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) comments left by people looking for solutions to their hyperpigmentation. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Brightening Skincare:** Opportunity for developing innovative skincare products that focus on brightening the complexion, evening out tone, and reducing the appearance of fine lines and wrinkles. - **Natural Ingredients:** Disruptive innovation opportunity lies in using natural ingredients like pineapple juice, which is a rich source of Vitamin C, to create effective skincare formulations. - **K-beauty:** Opportunity for bringing Korean beauty (K-beauty) products and techniques to a broader market, offering unique and innovative solutions for skincare concerns. ### Where This Applies - **Skincare:** Innovative skincare brands can capitalize on the demand for brightening products and incorporate natural ingredients to create effective solutions. - **Beauty:** The beauty industry can explore the incorporation of K-beauty techniques and ingredients into mainstream products, offering consumers innovative and effective options for their skincare routine. - **Cosmetics:** Cosmetics companies can develop brightening serums that are infused with natural ingredients like pineapple juice, catering to the growing demand for skincare products with visible results. ## Related on Trend Hunter - [Advanced Brightening Serums](https://www.trendhunter.com/trends/the-vitamin-c-serum.md) - [Brightening Banana Serums](https://www.trendhunter.com/trends/banana-bliss.md) - [Brightening Serum Pads](https://www.trendhunter.com/trends/enzyme-brightening-pad.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Vitamin C-Powered Beauty Collections](https://www.trendhunter.com/trends/vitamin-c-collection.md) - [Glow-Promoting Skin Serums](https://www.trendhunter.com/trends/glow-factor.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md)