# Tropical Coffee Cocktails Starbucks Reserve's Pineapple Rum Float Builds on a Bold Espresso Base By Laura McQuarrie | Published 2024-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pineapple-rum-float References: [stories.starbucks](https://stories.starbucks.com/press/2024/starbucks-reserve-locations-introduce-new-vibrant-summer-coffee-cocktails-food-and-merchandise-collections/)  [Starbucks Reserve](https://www.trendhunter.com/trends/starbucks-reserve) Roasteries and stores in Chicago, New York City and Seattle now serve a summer menu with refreshing, all-new additions like the Pineapple Rum Float. This coffee cocktail showcases the boldness of the Starbucks Reserve espresso and blends it with Ten to One Dark Rum and Henriques & Henriques Madeira wine. Enhanced with pineapple syrup and vanilla gelato, the float features rich notes of raisin and caramel that remind of pineapple upside-down cake. Notably, this is the first-ever Starbucks Reserve signature cocktail beverage that can be customized with oat milk-based gelato to make the Pineapple Rum Float non-dairy. Alongside this [tropical coffee cocktail](https://www.trendhunter.com/trends/pandan-fantasy), Starbucks Reserve Roasteries now serves seasonal Princi treats like the Strawberry Lemon Tart and Tropical Coconut Mousse Cake. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 85% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tropical Coffee Cocktails:** Innovative coffee mixology creating bold flavor combinations with rum and wine for a unique drinking experience. - **Customizable Non-dairy Options:** Introduction of oat milk-based gelato providing a dairy-free twist to signature cocktail beverages. - **Seasonal Princi Treats:** Expansion of menu offerings with trendy desserts like the Strawberry Lemon Tart and Tropical Coconut Mousse Cake. ### Industries Being Reshaped - **Beverage and Mixology Industry:** Opportunity to experiment with innovative flavor pairings incorporating rum, wine, and non-dairy options in coffee cocktails. - **Dairy Alternatives Market:** Growing demand for oat milk-based gelato as a substitution option in coffee beverages and desserts. - **Dessert and Pastry Sector:** Potential for product diversification by introducing trendy and seasonal treats like the Strawberry Lemon Tart and Tropical Coconut Mousse Cake. ## Related on Trend Hunter - [Sweet Italian-Inspired Beverages](https://www.trendhunter.com/trends/starbucks-reserve.md) - [Seasonal Rum Raisin Coffees](https://www.trendhunter.com/trends/winter-rum-raisin-irish-coffee.md) - [Decadently Layered Espresso Martinis](https://www.trendhunter.com/trends/tiramisu-espresso-martini.md) - [Espresso Martini Flights](https://www.trendhunter.com/trends/espresso-martini-flight.md) - [Summer Cafe Menus](https://www.trendhunter.com/trends/paradise-drink.md) - [Ube Espresso Martinis](https://www.trendhunter.com/trends/ube-espresso-martini.md) - [Layered Beverage Flights](https://www.trendhunter.com/trends/paradise-pour-duo-flight.md) - [Festive Espresso Martini Flights](https://www.trendhunter.com/trends/holiday-espresso-martini-flight.md) - [Tequila Cold Brew Beverages](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo.md)