# Celebrity-Made Pineapple Cleansers Rhode Debuts Its First Cleaner, Pineapple Refresh By Ell Smith | Published 2024-01-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pineapple-refresh References: [hypebae](https://hypebae.com/2024/1/rhode-first-cleanser-hailey-bieber-pinapple-refresh-review) & [rhodeskin](https://www.rhodeskin.com/) Renowned for her [Rhode](https://www.trendhunter.com/trends/barrier-butter) beauty brand, [Hailey](https://www.trendhunter.com/trends/island-glow) Bieber ventures further into skincare with the introduction of the Pineapple Refresh cleanser. This balm-to-lather product ensures a smooth application, leaving the user feeling refreshingly clean by effectively removing makeup, SPF, and dirt. Pineapple Refresh stands out as a vegan, cruelty-free, and fragrance-free solution, aligning with the values of environmentally conscious consumers. The cleanser's uniqueness lies in its key ingredient, pineapple enzyme, which serves as a natural exfoliant that gently cleanses the skin without being too harsh. Through this line, Hailey Bieber is effectively curating products that align with her values: clean minimal, authentic, and cruelty-free. Pineapple Refresh not only cleanses but also embodies Hailey's evolving brand vision, highlighting the impactful role of celebrity brands in shaping the beauty industry. Image Credit: Cameron Hammond, Rhode, [hypebae](https://hypebae.com/2024/1/rhode-first-cleanser-hailey-bieber-pinapple-refresh-review), [rhodeskin](https://www.rhodeskin.com/) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 61% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Clean Beauty Movement:** The introduction of Hailey Bieber's vegan and cruelty-free Pineapple Refresh cleanser highlights the growing demand for clean and ethical beauty products. - **Natural Exfoliants:** Pineapple enzyme as a key ingredient in the Pineapple Refresh cleanser underscores the increasing popularity of natural exfoliants in skincare routines. - **Celebrity-inspired Skincare:** Hailey Bieber's expansion into skincare with the Pineapple Refresh cleanser showcases the influence of celebrity brands in the beauty industry. ### Who This Affects Most - **Beauty & Skincare:** The vegan and cruelty-free Pineapple Refresh cleanser by Hailey Bieber taps into the clean beauty movement, offering an opportunity for brands to cater to environmentally conscious consumers. - **Natural Ingredients:** The use of pineapple enzyme as a natural exfoliant in cleansers presents an opportunity for the natural ingredients industry to provide innovative solutions for skincare products. - **Celebrity Beauty Brands:** Hailey Bieber's foray into skincare with the Pineapple Refresh cleanser highlights the potential for growth and innovation within the celebrity beauty brand industry. ## Related on Trend Hunter - [Multi-Purpose Moisturizers](https://www.trendhunter.com/trends/barrier-butter.md) - [Breakthrough Beauty Brand Expansions](https://www.trendhunter.com/trends/rhode-launches-in-sephora.md) - [Birthday Beauty Capsules](https://www.trendhunter.com/trends/birthday-edit-2025.md) - [Cherry-Infused Facial Cleansers](https://www.trendhunter.com/trends/cherry-dub-pore-purifyr.md) - [Pineapple-Based Exfoliators](https://www.trendhunter.com/trends/pineapple-peeling-gel.md) - [Exclusive Blush Pop-Ups](https://www.trendhunter.com/trends/pocket-blush-pop-up.md) - [Nostalgic Jelly Lip Tints](https://www.trendhunter.com/trends/rhoses-jelly-bean.md) - [Celebrity Strawberry Ice Creams](https://www.trendhunter.com/trends/hailey-bieber-strawberry-glaze-pint.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md)