# Functional Fruit-Flavored Waters Volvic Touch of Fruit Pineapple & Orange Vitality is Beneficial By Michael Hemsworth | Published 2021-03-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pineapple-orange-vitality References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/volvic-adds-functional-flavour-to-touch-of-fruit-range-25-03-2021/) & [volvic](https://www.volvic.co.uk) The Volvic Touch of Fruit Pineapple & Orange Vitality flavored water is being launched by the brand in the UK to offer consumers a functional refreshment to enjoy. The water features the namesake flavors of pineapple and orange in the mix, but has also been enhanced with vitamin B6 that could help to reduce feelings of fatigue or tiredness throughout the day. The water is free from artificial sweeteners, features a low-sugar recipe and is made with natural flavors. Brand Manager at [Danone Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry) Marie Chaigneau spoke on the new Volvic Touch of Fruit Pineapple & Orange Vitality flavored water saying, "According to [Mintel](https://www.trendhunter.com/trends/100-years-of-grace), ‘36% of people would like more information on how to improve their energy levels’ and the new Volvic Touch of is a great option for them, as its added vitamin B6 helps to reduce tiredness and fatigue.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Functional Flavored Waters:** Vitamin-enriched flavored waters could disrupt the beverage industry by offering consumers more than just a refreshing drink. - **Natural, Low-sugar Beverages:** Producing natural and low-sugar beverages could be a major innovation opportunity for beverage companies looking to offer consumers healthier refreshments. - **Functional Ingredients in Beverages:** Adding functional ingredients like vitamins and minerals to beverages could be a game-changer for brands looking to provide added value to consumers. ### Where This Applies - **Beverage Industry:** The beverage industry could benefit from introducing functional and healthier beverages to meet the changing demands of consumers. - **Food and Beverage Manufacturing Industry:** Manufacturing natural and low-sugar beverages could present an opportunity for companies to fill the gap in the market for healthier functional beverages. - **Vitamin and Mineral Supplement Industry:** The vitamin and mineral supplement industry could branch out into the beverage industry by offering functional ingredients to beverage companies. ## Related on Trend Hunter - [Energizing Vitamin-Infused Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-peach-raspberry.md) - [Fruity Hydration Waters](https://www.trendhunter.com/trends/volvic-touch-of-fruit-kiwi-lime.md) - [Fruity Effervescent Refreshments](https://www.trendhunter.com/trends/volvic-touch-of-fruit-sparkling.md) - [Fruity Vitamin-Boosted Waters](https://www.trendhunter.com/trends/rubicon-spring-vits.md) - [Vitamin-Infused Vitality Drinks](https://www.trendhunter.com/trends/nix-kix-vitamin-vitality.md) - [Nutritionally Enhanced Flavored Waters](https://www.trendhunter.com/trends/boost-water.md) - [Vitamin-Enriched Sparkling Waters](https://www.trendhunter.com/trends/radnor-spring.md) - [Canned Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/punchy-everyday-hydration.md) - [Functional Fruit Tea Refreshments](https://www.trendhunter.com/trends/twinings-sparkling-tea-range.md)