# Spiced Rum-Infused Glazes Old J x Tubby Tom’s Pineapple Honey Glaze is Here for Summer By Michael Hemsworth | Published 2025-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pineapple-honey-glaze References: [retailtimes](https://retailtimes.co.uk/old-j-spiced-rum-partners-with-tubby-toms-to-launch-limited-edition-pineapple-honey-glaze/) & [oldjspicedrum](https://www.oldjspicedrum.co.uk/)  The Old J x Tubby Tom’s Pineapple [Honey Glaze](https://www.trendhunter.com/trends/eln-x-anua-honey-glaze-cake) has been created in collaboration between the brands as a [bold cooking sauce product](https://www.trendhunter.com/trends/son-of-a-peach-bbq-sauce-glaze) perfect for elevating an array of fare this grilling season. The product is crafted with a premium base of honey, Caribbean spices and honey with real Old J Spiced Rum in the mix to incorporate a rich, authentic flavor into every bite. The product thus boasts a sweet, sticky format that's crafted in small batches to ensure the utmost attention to quality. The product will be offered as part of a 12-week on-trade activation through the summer alongside a limited retail release. Founder of [Tubby Tonms](https://www.trendhunter.com/trends/tubby-todds) Tom Hughes spoke on the Old J x Tubby Tom’s Pineapple Honey Glaze saying, "This is a true flavour bomb – bold, tropical, sweet, sticky, spicy and completely addictive. We’ve always been about having fun with flavour, so teaming up with Old J – a brand that gets that – just made total sense.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 19% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-infused Culinary Products:** Culinary innovations incorporating alcohol, like rum-infused glazes, can create unique flavor experiences that attract adventurous consumers. - **Artisanal Small-batch Production:** Small-batch production methods enhance product quality and can increase consumer perceived value by emphasizing craftsmanship and exclusivity. - **Tropical Flavor Trends:** Tropical flavor profiles are gaining popularity, offering new opportunities for products that evoke a sense of exotic, summer experiences. ### Where This Applies - **Gourmet Food and Sauces:** The gourmet food industry is experiencing a surge in demand for innovative sauces that introduce unique and complex flavor profiles to the culinary world. - **Spirits and Alcoholic Beverages:** The spirits industry can harness cross-industry collaborations to expand the appeal of alcohol beyond drinks, venturing into cooking and baking applications. - **Specialty Retail and Pop-up Markets:** Specialty retail outlets and seasonal pop-up markets serve as strategic platforms for limited-edition product releases, enhancing product exclusivity and urgency. ## Related on Trend Hunter - [Tropical Coconut-Flavored Spirits](https://www.trendhunter.com/trends/old-j-coconut.md) - [Rum-Infused BBQ Sauces](https://www.trendhunter.com/trends/ruminfused-bbq-sauce.md) - [Festive Marmalade Rums](https://www.trendhunter.com/trends/marmalade-rum.md) - [Hot Honey Pasta Sauces](https://www.trendhunter.com/trends/calabrian-chili-hot-honey-pasta-sauce.md) - [Spicy Artisan Honey Condiments](https://www.trendhunter.com/trends/hilltop-hot-honey.md) - [Revived Ginger Beer Refreshments](https://www.trendhunter.com/trends/old-jamaica-ginger-beer.md) - [Sweet-Spicy Honey Variants](https://www.trendhunter.com/trends/rowse-honey-1.md) - [One-Step Caribbean Cooking Sauces](https://www.trendhunter.com/trends/caribbean-sauces-and-marinades.md) - [Hair Product-Inspired Condiments](https://www.trendhunter.com/trends/hot-gloss.md)