# Enzymatic Pineapple Cleansers Josie Maran's Foaming Gel Cleanser Gently Clears Congested Skin By Laura McQuarrie | Published 2020-05-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pineapple-cleanser References: [wellandgood](https://www.wellandgood.com/good-looks/exfoliating-cleanser-josie-maran/) & [josiemarancosmetics](https://www.josiemarancosmetics.com/collections/cleansers/products/pineapple-enzyme-pore-clearing-cleanser) One of the newest product releases from Josie Maran is a two-in-one [foaming gel pineapple cleanser](https://www.trendhunter.com/trends/botanity-makiol) that's beneficial for cleansing and exfoliating the skin. The Pineapple Enzyme Pore Clearing Cleanser relies on [active pineapple enzymes to gently exfoliate](https://www.trendhunter.com/trends/fruit-enzyme-scrub) the skin, which is useful for helping to keep the skin clear and free from clogged pores. The [nourishing and brightening cleanser](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse) is also packed with other natural ingredients like marshmallow root and the brand's signature 100% pure argan oil. Although exfoliating, the lightweight foaming cleanser can be used day and night to support purified, balanced skin. Fruit-based skincare products are top of mind with naturally minded consumers who are looking to support the health of their skin with natural antioxidants, vitamins and minerals. Image Credit: Josie Maran ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-based Skincare:** The rise of fruit-based skincare products presents an opportunity for companies to tap into the growing demand for natural, antioxidant-rich ingredients. - **Two-in-one Cleansers:** The popularity of multi-functional cleansers like Josie Maran's pineapple cleanser suggests an opportunity for developing innovative, time-saving skincare products that provide both cleansing and exfoliation benefits. - **Natural Exfoliants:** The use of natural exfoliants like pineapple enzymes presents a disruptive innovation opportunity for companies to create effective, yet gentle, alternatives to traditional chemical exfoliants. ### Sectors Adopting This - **Skincare:** The skincare industry can capitalize on the trend of fruit-based skincare by developing new products that harness the power of natural ingredients for healthier skin. - **Cosmetics:** Cosmetics companies can explore the two-in-one cleanser trend and incorporate innovative cleansing and exfoliating formulas into their product lines. - **Natural Products:** The natural products industry can seize the opportunity to create natural exfoliant products that cater to the increasing consumer demand for gentler, eco-friendly skincare options. ## Related on Trend Hunter - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Ultra-Refreshing Gel Cleansers](https://www.trendhunter.com/trends/luma-leaf.md) - [Exfoliating Fruit Enzyme Scrubs](https://www.trendhunter.com/trends/fruit-enzyme-scrub.md) - [Esthetician-Backed Facial Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser.md) - [Potent Antioxidant Cleansers](https://www.trendhunter.com/trends/coq10-cleanser.md) - [Plant-based Hydrating Foaming Cleansers](https://www.trendhunter.com/trends/botanity-makiol.md) - [Skin Brightening Cleansers](https://www.trendhunter.com/trends/medik8s-surface-radiance-cleanse.md) - [Hydrating Apple-Infused Cleansers](https://www.trendhunter.com/trends/saturday-skin-face-cleanser.md) - [Coconut-Based Exfoliating Cleansers](https://www.trendhunter.com/trends/propre-body-care.md)