# Pizza Flour-Based Beers Virtuous Pie and Phantom Beer Launched a Unique Pineapple Beer By Laura McQuarrie | Published 2018-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pineapple-beer References: [instagram](https://www.instagram.com/p/BlUDb0OnnZV/?hl=en&taken-by=virtuous_pie) & [virtuouspie](https://virtuouspie.com/) Virtuous Pie is a Canadian fast-casual restaurant serving [plant-based pizzas](https://www.trendhunter.com/trends/plantbased-pizzas1) and house-made ice cream that has previously taken part in collaborations with a focus on flavor experimentation—in partnership with [Phantom Beer Co.](https://www.trendhunter.com/trends/beerboard), Virtuous Pie is now introducing a unique new pineapple beer. The collaborative 'Virtuous Pineapple IPA' is made with Virtuous Pie's proprietary pizza flour and El Dorado hops, which helps to give the beer its [pineapple and citrus aroma](https://www.trendhunter.com/trends/pandan-coconut-doughnut-ale). During the making of the beer, Phantom Beer Co. opted not to add any fruit to the mixture, which is said to create a "slight bitterness that's balanced by juicy sweetness." The Virtuous Pineapple IPA can be identified by its brightly colored pop art-style label, which boasts a dynamic primary color scheme and Ben-Day dots that mimic an old printing process. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavor Experimentation in Beer Brewing:** Disruptive Innovation Opportunity: Explore unique flavor combinations and ingredients in beer brewing to create new and exciting taste experiences. - **Plant-based Beer Options:** Disruptive Innovation Opportunity: Develop innovative plant-based beers that cater to consumers seeking alternative beer options. - **Collaborative Breweries:** Disruptive Innovation Opportunity: Encourage partnerships between breweries and restaurants to create exclusive beer offerings that showcase unique ingredients. ### Industries Being Reshaped - **Craft Beer Industry:** Disruptive Innovation Opportunity: Align with restaurants to create collaborative craft beers that appeal to a broader customer base. - **Plant-based Food Industry:** Disruptive Innovation Opportunity: Combine plant-based food and beverage offerings to cater to the growing demand for sustainable and vegan-friendly options. - **Artisanal Food and Beverage Packaging:** Disruptive Innovation Opportunity: Create visually appealing and eye-catching packaging designs that stand out on store shelves and pique consumer interest. ## Related on Trend Hunter - [Wildfire Relief-Supporting Beers](https://www.trendhunter.com/trends/pineapple-ipa.md) - [Mango-Topped Brewery Pizzas](https://www.trendhunter.com/trends/mango-achiote-chicken-pizza.md) - [Craft Beer-Paired Pizza Experiences](https://www.trendhunter.com/trends/black-hammer-brewing.md) - [Collaboration Beer-Infused Pizzas](https://www.trendhunter.com/trends/cheese-feast-pizza.md) - [Collaborative Vegan Beers](https://www.trendhunter.com/trends/collaborative-vegan-beer.md) - [Beer-Infused Pizza Crusts](https://www.trendhunter.com/trends/ram-restaurant-brewery.md) - [Plant-Based Hawaiian Pizzas](https://www.trendhunter.com/trends/hawaiian-vegan-pizza.md) - [Pineapple Soda Beverages](https://www.trendhunter.com/trends/pepsi-pineapple.md) - [Burger-Paired Hazy IPAs](https://www.trendhunter.com/trends/dragon-fruit-ipa.md)