# Celebratory Pineapple-Topped Burgers The Burger King Pine Tsukimi Burger is Only in Japan By Michael Hemsworth | Published 2023-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pine-tsukimi-burger References: [soranews24](https://soranews24.com/2023/09/07/burger-king-releases-pine-tsukimi-burgers-for-moon-viewing-season-in-japan/) & [burgerking.co.jp](https://www.burgerking.co.jp)  The [Burger King Pine](https://www.trendhunter.com/trends/kyoto-whopper) Tsukimi Burger is a new addition to the [QSR](https://www.trendhunter.com/trends/nashi-double-teriyaki-burger) brand's menu at participating locations in Japan that's arriving to provide patrons with the perfect option for their [moon viewing celebrations](https://www.trendhunter.com/trends/tsukimi-pizza) this season. The burger comes in two varieties to choose from including the Teriyaki Pine Tsukimi Burger and the Chipotle Pine Tsukimi Burger, which both boast a slice of pineapple in their respective recipes. The Teriyaki Pine Tsukimi Burger has an original teriyaki sauce that offers notes of charred green onions and red miso, while the Chipotle Pine Tsukimi Burger prioritizes the flavor of aged spiciness to elevate the taste experience. The Burger King Pine Tsukimi Burger is priced at 540 yen for the burger only or can be ordered as part of a value meal for 840 yen. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 73% | Activity: 51% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Moon Viewing Celebrations:** Incorporating pineapple into burgers for moon viewing celebrations is a disruptive innovation opportunity for QSR brands. - **Teriyaki Flavor:** Introducing teriyaki sauce with charred green onions and red miso in burgers creates a disruptive innovation opportunity for flavor enthusiasts. - **Aged Spiciness:** Adding aged spiciness to burgers as a flavor priority presents a disruptive innovation opportunity for QSR brands seeking to elevate taste experiences. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** The Burger King Pine Tsukimi Burger introduces innovative burger variations for QSR brands in Japan. - **Food and Beverage:** Incorporating pineapple into burgers for moon viewing celebrations offers a disruptive innovation opportunity in the food and beverage industry. - **Flavor Enhancement:** Introducing teriyaki sauce with unique flavors and aged spiciness in burgers presents a disruptive innovation opportunity in the flavor enhancement industry. ## Related on Trend Hunter - [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md) - [Savory Pear-Topped Burgers](https://www.trendhunter.com/trends/nashi-double-teriyaki-burger.md) - [Egg-Topped Moon Festival Burgers](https://www.trendhunter.com/trends/lotterria-tsukimi-burgers.md) - [Mochi Rice Cake Burgers](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger.md) - [Indulgent Seasonal Celebration Burgers](https://www.trendhunter.com/trends/burger-king-2324-top.md) - [Japanese-Inspired Fish Burgers](https://www.trendhunter.com/trends/hokkaido-salmon-burger.md) - [Celestial Burger Lineups](https://www.trendhunter.com/trends/tsukimi-moon-viewing-burgers.md) - [Three-Ingredient Rice Burgers](https://www.trendhunter.com/trends/burger-king-pickleball-burger.md) - [Sweet Potato QSR Pies](https://www.trendhunter.com/trends/my-sweet-potato-pie.md)