# Pristine Product Gags The Pine-Sol Pranked Commercial is a Wonderfully Hilarious Stunt By Courtney Scharf | Published 2012-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pine-sol-pranked References: [dailypicksandflicks](http://dailypicksandflicks.com/2012/06/04/pine-sol-lady-prank-video/) & [pinesol](http://www.pinesol.com/) An undeniably modern way of marketing cleaning products, the Pine-Sol Pranked commercial is heart-stopping. Promoting the product effectively without being overly sales-oriented, the cleaning brand has created content that’s fun to watch regardless of whether a viewer buys this kind of product. Creating a sure connection to the audience, this surprising stunt is addicting to watch and is sure to go viral. This approach to advertising proves that not a lot of money is needed to promote a product, and instead the key to success is to create content that resonates with people on a more basic level. There’s nothing more fun than witnessing a [light-hearted prank](https://www.trendhunter.com/trends/aviation-gin-commercial), and this voyeuristic glimpse at a well-executed stunt is undeniably fun to watch. Perhaps one of the [funniest commercials this year](https://www.trendhunter.com/trends/where-have-you-been), this is a brilliant appropriation of [YouTube](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) and is sure to generate Pine-Sol a ton of well-deserved buzz. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 14% | Activity: 44% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Pranked Commercials:** Creating surprising and fun content in commercials that resonates with viewers on a basic level. - **Viral Advertising:** Promoting products effectively by creating content that is addictive to watch and more likely to go viral. - **Appropriation of Youtube:** Using YouTube as a platform for innovative and entertaining marketing strategies. ### Where This Applies - **Cleaning Products:** Opportunity for cleaning product companies to create fun and engaging advertisements that stand out. - **Advertising:** Opportunity for the advertising industry to explore new and creative ways of promoting products. - **Digital Marketing:** Opportunity to leverage online platforms like YouTube for innovative and viral marketing campaigns. ## Related on Trend Hunter - [Product Review-Centered Campaigns](https://www.trendhunter.com/trends/kitchenaid-love-the-racks.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md)