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# Forest-Inspired Cobranded Kicks
The Packer Shoes x New Balance Collab is Inspired by Pine Barrens

By Rebecca Byers | Published 2016-03-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pine-barrens
References: [highsnobiety](http://www.highsnobiety.com/2016/03/23/new-balance-mt580-pine-barrens/)

The [Packer Shoes](https://www.trendhunter.com/trends/megaride-s2) x New Balance MT580 "Pine Barrens" are an upcoming special edition release that celebrates the sneaker's 20th anniversary. The [vibrant kicks](https://www.trendhunter.com/trends/colors-be-the-palette) boast an [earthy palette](https://www.trendhunter.com/trends/raso-gammato) inspired by Pine Barrens forest in New Jersey, which spans an impressive one-million acres, and the legend of the Jersey Devil.

The collaboration between Packer Shoes and New Balance makes sense given that Packer Shoes is an iconic New Jersey family-owned brand founded in 1907.

The special 20th anniversary MT580 kicks will have an extremely limited release, with only 500 pairs expected to be produced. The Packer Shoes x New Balance MT580 "Pine Barrens" will be available through Packer's web shop and select retail location after March 25, 2016.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 58% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Forest-inspired Sneakers:** Opportunity to collaborate with brands to create limited editions of sneakers inspired by natural environments.
- **Limited Release Collaborations:** Creating a sense of exclusivity through limited edition collaboration releases can increase demand and brand value.
- **Heritage Brand Collaborations:** Partnering with heritage brands can create unique brand stories and tap into nostalgia and brand loyalty.

### Sectors Adopting This

- **Fashion and Apparel:** Collaboration opportunities exist for fashion and apparel brands to create unique product lines that appeal to consumer's individualism.
- **Outdoor Gear and Equipment:** Outdoor gear and equipment brands can use natural environments as a source for inspiration in product design and marketing.
- **Retail and E-commerce:** Creating limited edition collaborations between brands can provide unique product offerings that drive traffic to both online and offline retail stores.

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