# Influencer-Crafted Smash Burgers The PINCHO Smash Burger by Mr.Eats305 is a Collaborative Creation By Katherine Pendrill | Published 2024-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pincho-smash-burger References: [qsrmagazine](https://www.qsrmagazine.com/news/pincho-creates-new-burger-with-miami-foodie-mr-eats305/)  [PINCHO](https://www.trendhunter.com/trends/rodeo-smash-burger), the Latin-Inspired burger and kebab concept born in Miami, Florida has teamed up with the popular Miami foodie Mr.Eats305 to create the collaborative 'PINCHO [Smash Burger](https://www.trendhunter.com/trends/anne-burrell-double-smash-burger) by Mr.Eats305.' Available for just a limited time, the PINCHO Smash Burger by Mr.Eats305 was the result of a mutual appreciation between the burger brand and George Arango (aka Mr.Eats305). As Otto Othman, the Co-Founder of PINCHO, explains, "“It’s an honor to collaborate with someone who loves Miami, its culture, and its food as much as we do. People are going to go crazy for the flavors on this [smash burger](https://www.trendhunter.com/trends/cardinal-meats) — it’s off-the-charts good." This "off-the-charts good" burger consists of double smashed patties topped with melty American cheese, pickles, diced onions, and PINCHO’s secret sauce, all served between two locally baked brioche buns. This collaborative creation will be available from PINCHO locations in Miami and Texas throughout the month of April. Image Credit: PINCHO ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 63% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Food Creation:** Opportunity for influencers and restaurants to partner and co-create unique menu items with broad appeal. - **Limited-time Collaborations:** Unique offerings available for a limited period that drive excitement and exclusivity within the food industry. - **Burgeoning Foodie Partnerships:** Growing trend of collaborations between food influencers and brands, creating buzz and driving foot traffic. ### Sectors Adopting This - **Food & Beverage:** Expanding opportunities for restaurants to leverage influencer partnerships and limited-time collaborations for innovative menu additions. - **Hospitality:** Innovative strategies for hotels and resorts to engage with food influencers and offer exclusive culinary experiences for guests. - **Marketing & Advertising:** Utilizing influencer collaborations in the food space as a disruptive marketing tactic to reach new audiences and drive brand engagement. ## Related on Trend Hunter - [Adventurous Autumnal Smash Burgers](https://www.trendhunter.com/trends/rodeo-smash-burger.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md) - [Hybrid Quesadilla Burgers](https://www.trendhunter.com/trends/quesadilla-burger.md) - [Spicy Guava Jam Burgers](https://www.trendhunter.com/trends/tremendo-burger.md) - [Hispanic-Inspired Burgers](https://www.trendhunter.com/trends/chorizo-cheeseburger.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Smoked Gouda Burger Meals](https://www.trendhunter.com/trends/bougie-burger.md) - [Sauced Korean Smash Burgers](https://www.trendhunter.com/trends/burger-drops.md) - [Loaded Caramelized Onion Burgers](https://www.trendhunter.com/trends/cheesy-caramelized-onion-smash.md)