# High-Flavor Low-Calorie Seasonings The Pinch of Nom x Flava It! Sachets Come in Two Flavors By Michael Hemsworth | Published 2025-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pinch-of-nom-x-flava-it References: [foodbev](https://www.foodbev.com/news/the-flava-people-launches-new-air-fryer-products-to-capitalise-on-growing-fakeaway-trend) & [theflavapeople](https://theflavapeople.com)  The [Pinch of Nom](https://www.trendhunter.com/trends/pinch-dab-dash) x Flava It! sachets are a new collaboration product created by the brands as a series of [high-flavor seasonings](https://www.trendhunter.com/trends/allrounder-seasonings) perfect for elevating the taste of a wide range of recipes. The products come in two flavor options including the Fan-Favourite Recipe Mixes and the [Fakeaway Favourites](https://www.trendhunter.com/trends/old-el-paso-fajita-seasoning-mix) that each feature a number of servings in each that are great for preparing meals with ease. The seasonings come with four sachets in each pack priced at £3 and are perfect for helping consumers to elevate the flavor of foods without increasing the fat or calories. Managing Detector of The Flava People Scott Dixon spoke on the Pinch of Nom x Flava It! sachets saying, "Pinch of Nom is a cult brand with a huge advocate following and we know from research that consumers are more likely to trial new products from a recognised brand in comparison to a brand they’ve never heard of. In the context of the competitive landscape that is supermarket shelves, this differentiation can lead to great success including incremental sales for the retailer, especially with Pinch of Nom supporting the launch by directing its millions of followers into stores to purchase our collaborative range.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 45% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Health-conscious Flavor Innovation:** The creation of high-flavor, low-calorie seasonings meets the demand for health-conscious consumers seeking to enjoy their meals without compromising on taste. - **Collaborative Brand Products:** The collaboration between established brands Pinch of Nom and Flava It! highlights a trend where partnerships leverage combined brand equity to capture and retain customer interest. - **Convenient Meal Enhancement:** The introduction of sachet-based seasonings underscores a consumer preference for convenience that simplifies the process of flavoring homemade meals. ### Where This Applies - **Food and Beverage:** The food and beverage industry continues to thrive with innovations catering to flavor enhancement without caloric addition, tapping into dietary preferences. - **Retail:** Retailers benefit from product collaborations that utilize the brand recognition of partners to drive incremental sales and increase foot traffic. - **Health and Wellness:** Health and wellness markets gain from food products that align with consumer dietary goals by providing flavorful options without added calories. ## Related on Trend Hunter - [Bespoke Recipe Seasoning Sachets](https://www.trendhunter.com/trends/the-flava-people-and-hellofresh.md) - [Air Fryer Seasoning Sachets](https://www.trendhunter.com/trends/the-flava-people-flava-it.md) - [Empowering International Cuisine Seasonings](https://www.trendhunter.com/trends/seasoning-sachets.md) - [Online Recipe Seasoning Mixes](https://www.trendhunter.com/trends/mob-x-flava-it-seasoning-packets.md) - [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md) - [Globally Inspired Spice Blends](https://www.trendhunter.com/trends/pinch-dab-dash.md) - [Boldly Flavored Fakeaway Seasonings](https://www.trendhunter.com/trends/angus-oink-seasonings.md) - [Single-Use Taco Seasonings](https://www.trendhunter.com/trends/taco-seasoning-sachets.md) - [Savory Salt-Free Seasonings](https://www.trendhunter.com/trends/salt-free-seasoning.md)