# Surprise-Inside Marshmallow Cakes Peeps Collaborated with Duncan Hines on a Piñata Cake Recipe By Laura McQuarrie | Published 2020-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pinata-cake References: [prnewswire](https://www.prnewswire.com/news-releases/peeps-debuts-seven-tasty-new-treats-this-easter-301005613.html) & [peepsbrand](https://www.peepsbrand.com/) Peeps and Duncan Hines joined forces to create a playful [piñata cake recipe](https://www.trendhunter.com/trends/squashies-drumstick-celebration-cake) for the spring that is layered with colorful ingredients, textures and surprises. Like a classic piñata cake, this one is packed with surprises and makes use of not just Peeps' iconic marshmallows but also new products like the brand's jelly beans inspired by the colors and flavors of the classic Peeps [Marshmallow](https://www.trendhunter.com/trends/marshmallow-confections) Chicks. This collaboration is just one of the many national food and merchandise partnerships that Peeps is launching in 2020, as the brand is expanding its reach into new categories and demographics with products like [co-branded cookies, candies, cereals, toys](https://www.trendhunter.com/trends/mga-entertainment), coffee creamers and even apparel. Image Credit: Peeps ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Playful Collaboration Recipes:** The trend of collaborating with brands to create playful recipes presents an opportunity for creative food innovation. - **Expanding National Partnerships:** The trend of expanding national partnerships in the food industry opens up new opportunities for cross-brand collaborations and product diversification. - **Crossover Merchandising:** The trend of cross-brand merchandising allows for the creation of unique and exciting products that appeal to a wider range of demographics. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore collaboration opportunities with other brands to create unique and delicious recipes. - **Consumer Products:** The consumer products industry can tap into the trend of cross-brand merchandise collaborations to expand their product offerings and attract new customers. - **Hospitality and Entertainment:** The hospitality and entertainment industry can leverage playful collaboration recipes as a way to create immersive and memorable dining experiences for guests. ## Related on Trend Hunter - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Customizable Marshmallow Chicks](https://www.trendhunter.com/trends/my-peeps.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Marshmallow-Packed Dessert Lineups](https://www.trendhunter.com/trends/peeps-holiday-marshmallow-line.md) - [Holiday Themed Marshmallow Treats](https://www.trendhunter.com/trends/holiday-candy.md) - [Springtime Dessert Pizzas](https://www.trendhunter.com/trends/peeps-pizzert.md)