# Perfumer-Crafted Household Cleaners Pinalen Luxury Scents Make Homes Feel Clean and Opulent By Laura McQuarrie | Published 2024-08-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pinalen-luxury-scents References: [happi](https://www.happi.com/exclusives/pinalen-goes-for-luxe-with-new-multipurpose-cleaners/) & [amazon](https://www.amazon.com/PINALEN-Luxury-Scent-Multipurpose-Cleaner/dp/B0CWHGKPTX?tag=trenhunt0f-20)  Multipurpose cleaning brand Pinalen launched two new products under Pinalen Luxury Scents, both of which are multipurpose cleaners with premium aromas inspired by popular perfumes. Crafted by master perfumes in a high-end fragrance house, Sunrise Memories and Opulence Bloom elevate households with cleanliness and opulence. Raphael Martins, Senior Brand Manager of Pinalen at [AlEn USA](https://www.trendhunter.com/trends/concentrated-cleaning-product), says "Research finds that in the wake of a global pandemic, political disruption, inflation, and more, many consumers are turning to homecare products in search of inexpensive ways to de-stress and find peace." These versatile cleaners are safe to use on everything from laminated wood and marble to glass, plus their formulas are [biodegradable to support safer homes](https://www.trendhunter.com/trends/the-lab-co) and a safer planet. These new formulas are available in spray bottles and pourable formats. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 64% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Perfumed-cleaning Products:** Integrating high-end fragrances into cleaning solutions to create an aroma-rich and luxurious home environment. - **Biodegradable Multi-surface Cleaners:** Eco-friendly cleaning products designed for use on diverse surfaces, highlighting sustainability in everyday household chores. - **Stress-reducing Homecare:** Household products developed to provide sensory relaxation and tranquility as a response to global and personal stressors. ### Where This Applies - **Homecare:** With an emphasis on luxurious scents, the homecare industry is creating products that marry function with emotional well-being. - **Eco-friendly Products:** This sector is innovating by blending biodegradable materials with multipurpose functionalities to meet eco-conscious consumer demands. - **Scent Design:** Cross-industry collaboration between perfumers and cleaning product manufacturers is enhancing household environments through sophisticated scent experiences. ## Related on Trend Hunter - [Value-Minded Cleaning Products](https://www.trendhunter.com/trends/concentrated-cleaning-product.md) - [Fragrance-Driven Household Cleaners](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md) - [Fragrance-Focused Cleaning Products](https://www.trendhunter.com/trends/fabulosa-seasonal-collections.md) - [Heritage-Inspired Cleaning Products](https://www.trendhunter.com/trends/zoflora-hyacinth-bloom.md) - [Luxe Minimalist Home Cleaners](https://www.trendhunter.com/trends/the-laundress-1.md) - [Summertime Cleaning Products](https://www.trendhunter.com/trends/cif-multipurpose-sprays.md) - [Clean Nature-Inspired Home Fragrances](https://www.trendhunter.com/trends/pura-and-unify-co.md) - [Functional Wellness-Promoting Fragrances](https://www.trendhunter.com/trends/allos.md)