# Summertime Hot Chocolate Flavors Whittard of Chelsea Pina Colada Hot Chocolate is Limited-Edition By Michael Hemsworth | Published 2022-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pina-colada-hot-chocolate References: [foodbev](https://www.foodbev.com/news/whittard-of-chelsea-launches-pina-colada-hot-chocolate/) & [whittard](https://www.whittard.com)  The Whittard of [Chelsea](https://www.trendhunter.com/trends/shift-happens) Pina Colada hot chocolate has been announced by the brand as a limited-edition product to celebrate the summer season. The product boasts a [white hot chocolate](https://www.trendhunter.com/trends/creamy-white-chocolate) case along with the fruity, creamy flavor of [coconut](https://www.trendhunter.com/trends/dole-colada-royale-pineapple). The product is suitable for being enjoy hot, but can also be enjoyed cold or even in a milkshake to make it perfect for warm weather enjoyment. Senior Buyer - Flavored Drinks, Coffee and Confectionery Harvy Woodcock commented on the new Whittard of Chelsea Pina Colada hot chocolate saying, "For our new summer 2022 hot chocolate, we brainstormed popular flavours that people love during summer and Pina Colada was one of them! Hot or cold, our limited edition Pina Colada hot chocolate will bring the flavour of summer to your tastebuds.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 39% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Summer-themed Hot Chocolate:** Integrate summer-inspired flavors to hot chocolate products to cater to seasonal cravings. - **Versatile Hot Chocolate Products:** Create hot chocolate products that can be enjoyed both hot and cold to cater to different customer preferences. - **Limited-edition Hot Chocolate Products:** Release limited-edition hot chocolate products to create a sense of urgency, exclusivity and uniqueness to attract consumers. ### Where This Applies - **Beverage Industry:** Innovate in the hot chocolate category by releasing summer-themed flavors and versatile products. - **Seasonal Retail Industry:** Collaborate with hot chocolate brands to release limited-edition products and create exclusive seasonal offerings. - **Confectionery Industry:** Explore hot chocolate products with a twist to innovate in the confectionery industry and increase product offerings. ## Related on Trend Hunter - [Caramelized Fruit Hot Chocolates](https://www.trendhunter.com/trends/caramelised-pineapple-drinking-chocolate.md) - [Cooling Spicy Drinking Chocolates](https://www.trendhunter.com/trends/hotel-chocolat-fire-ice-drinking-chocolate.md) - [Icy Hot Chocolate Drinks](https://www.trendhunter.com/trends/jamba-frozen-hot-chocolate.md) - [Tropical Cocktail-Themed Cookies](https://www.trendhunter.com/trends/pina-colada-cookie.md) - [Piña Colada-Inspired Shakes](https://www.trendhunter.com/trends/pineapple-coconut-shake.md) - [Artisan Drinking Chocolate Mixes](https://www.trendhunter.com/trends/hotel-chocolat-drinking-chocolates.md) - [Summer-Celebrating Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars.md) - [Nutty White Chocolate Drinks](https://www.trendhunter.com/trends/white-chocolate-macadamia-flavored-drinks.md) - [Ethical Hot Cocoa Mixes](https://www.trendhunter.com/trends/luxury-hot-chocolate-collection.md)