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# DJ-Inspired Pins
PINTRILL Released a DJ Khaled Pin Pack

By Malika Renee Butss | Published 2016-03-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/pin-pack
References: [hypebeast](http://hypebeast.com/2016/3/dj-khaled-pintrill-pin-pack) & [pintrill](http://www.pintrill.com/collections/homepage-collection/products/they-dont-want-you-to-win-pin-pack?variant=16547868420)

Famed pin accessory label PINTRILL has released a brand new pin pack inspired by the infamous DJ Khaled.

PINTRILL has already teamed up with both Micah Spear and DetroitWick to produce a line of pop culture pins that received major success. Continuing its partnerships with [popular creatives](https://www.trendhunter.com/trends/wind-and-sea-2), PINTRILL has teamed up with [hip-hop personality, DJ and producer](https://www.trendhunter.com/trends/echo45-sound-system) DJ Khaled. The pin pack is appropriately named 'They Don’t Want You To Win' -- a popular quote from the DJ -- and features a trio of pins which include a key, the DJ on a jet ski and a winner's ribbon. All of which are inspired by the DJ's popular [Snapchat](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program)-documented adventures.

All three pins are sold on the PINTRILL website individually and as a pack.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### Key Themes Behind This Trend

- **Pop Culture Pins:** Creating pin packs inspired by popular figures in pop culture, such as DJ Khaled, offers a disruptive innovation opportunity in the pin accessory market.
- **Collaborations with Popular Creatives:** Continuing to collaborate with popular creatives, like DJ Khaled, presents an opportunity for PINTRILL to tap into new markets and attract a wider customer base.
- **Inspired by Social Media Personalities:** Designing pins inspired by social media personalities allows PINTRILL to appeal to a younger consumer demographic and stay on top of current trends.

### Where This Applies

- **Pin Accessories:** The growing trend of collectible pins offers ample opportunities for innovative products and collaborations within the pin accessory industry.
- **Fashion and Lifestyle:** Collaborating with popular personalities and creating unique pin designs contributes to the fashion and lifestyle industry by offering trendy, statement accessories.
- **Marketing and Branding:** Working with influential individuals like DJ Khaled helps PINTRILL enhance brand recognition and increase marketing exposure through collaborations and social media promotion.

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