# Pinboard Service Guides The 'Pin It to Win It' Infographic is a Marketers Guide to Pinterest By Rebecca Byers | Published 2012-03-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pin-it-to-win-it References: [visual.ly](http://visual.ly/marketers-guide-pinterest-pin-it-win-it) & [mdgadvertising](http://www.mdgadvertising.com) The Pin it to Win it: A Marketer's Guide to [Pinterest](https://www.trendhunter.com/trends/blogtopin) infographic by MDG Advertising is a comprehensive breakdown of all things Pinterest, the fast-expanding [virtual pinboard service](https://www.trendhunter.com/trends/pinterest-assistant). The infographic is filled with statistics that act as a backgrounder for marketers rushing to get the low-down on the service, which is proving to be rather relevant to the marketing and advertising industry. The statistics included on the graph range from the demographic information of the pinner population to a look at its surge in traffic growth over the last two months. It also lists some of the companies that have signed up and started pinning, as well as how a marketer should be using the new social platform. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 43% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Pinterest Marketing:** Opportunities exist to create marketing campaigns specifically designed for the Pinterest platform featuring visually appealing content. - **Data-driven Advertising:** By using Pinterest's demographic data, advertisers and marketers can create targeted campaigns for specific Pinterest user groups. - **Visual Content Strategy:** Incorporating visuals and graphics into a marketing or advertising campaign can increase engagement and visibility on the Pinterest platform. ### Who This Affects Most - **Marketing and Advertising:** Pinterest's data-driven approach and focus on visual content provides ample opportunities for creative marketing and advertising campaigns. - **E-commerce:** As Pinterest becomes a popular platform for online shoppers, e-commerce companies can create visually appealing pins to drive sales and increase exposure. - **Social Media Management:** As Pinterest's popularity grows, social media managers can focus on developing campaigns targeted specifically for the platform to increase user engagement. ## Related on Trend Hunter - [Blog Post Converting Tools](https://www.trendhunter.com/trends/blogtopin.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Digital Wellness Inniaitives](https://www.trendhunter.com/trends/digital-wellbeing-of-gen-z.md) - [Multinational Streaming Service Expansions](https://www.trendhunter.com/trends/shop-the-holidays.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md) - [Visual Discovery Campaigns](https://www.trendhunter.com/trends/pinterest-autumnwinter.md) - [Gen Z-Focused Coachella Campaigns](https://www.trendhunter.com/trends/pinterest-2.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/whats-your-thing-collage-quest.md)