# Fulfilling Yogurt Contests Astro Zer0%'s Pin Code Contest Aims to Make Dreams Come True By Laura McQuarrie | Published 2015-03-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pin-code-contest References: [makeityour30.astro](http://makeityour30.astro.ca/about/) & [canadianfreestuff](http://www.canadianfreestuff.com/astro-canada-contests/) Imagine your biggest wish—what if buying yogurt and entering a [PIN code contest](https://www.trendhunter.com/trends/panera-x-pepsi) could make this dream become a reality? This is precisely what Astro Zer0% is doing with its Wish It, Win It, Live It contest. The contest has people look out for PIN codes on Astro Zer0% yogurt packages and then go online to describe an experience that is just out of reach. With prizes valued at $10,000, you could easily get to do something you've always wanted like skydyving, [sightseeing anywhere in the world](https://www.trendhunter.com/trends/out-of-travel-bs) or a splurge shopping trip. With a yogurt that boasts a low calorie count, this contest is a clever way to associate Astro Zer0% with indulgence. Even if you're not chosen as the grand prize winner, entering at least eight codes makes participants eligible to receive a Lug Puddle Jumper bag. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 5% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Brand-integrated Contests:** Businesses can create contests that not only engage customers, but also associate the brand with indulgence - **Ultimate Experience Prizes:** Offering an experience that's just out of reach, whether it's an exotic vacation or an adrenaline-filled adventure, can make contests more exciting and enticing - **Incentive Rewards:** Giving participants a reward, even if they don't win the grand prize, can encourage them to continue engaging and promoting the brand ### Industries Being Reshaped - **Food and Beverage:** Companies can create contests to promote their products and build customer engagement and loyalty - **Travel and Tourism:** Businesses can offer all-expenses-paid vacations and other high-value experiences to attract new customers and reward loyal customers - **Retail:** Contests can be used to drive sales and foot traffic, providing an opportunity for businesses to showcase their products and offer unique experiences to participants ## Related on Trend Hunter - [Literary Frozen Yogurt Promotions](https://www.trendhunter.com/trends/pinkberry-summer-crush-sweepstakes.md) - [Plant-Based Yogurt Travel Promotions](https://www.trendhunter.com/trends/biome-onpack-promotion.md) - [Resolution Ice Cream Giveaways](https://www.trendhunter.com/trends/ice-cream-co.md) - [Spooky Interactive Yogurt Packaging](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt.md) - [Branded Dream Vacation Sweepstakes](https://www.trendhunter.com/trends/dream-vacation-sweepstakes.md) - [PTO-Themed Vacation Competitions](https://www.trendhunter.com/trends/siggis1.md) - [Frozen Beverage-Focused Promotions](https://www.trendhunter.com/trends/froster-for-a-year.md) - [Sparkling Water Beverage Contests](https://www.trendhunter.com/trends/crack-a-golden-smile.md) - [Soda-Themed Airline Competitions](https://www.trendhunter.com/trends/jetblue-1.md)