# Unfiltered Craft Lagers The Vocation Dirty Pilsner Beer is Brewed in the UK with American Hops By Michael Hemsworth | Published 2017-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pilsner-beer References: [uncrate](http://uncrate.com/article/vocation-dirty-pilsner-beer/) & [vocationbrewery](https://www.vocationbrewery.com/collections/launch-beers/products/dirty-pilsner) The craft beer market is continuing to expand as consumers seek out a more localized, artisanal approach to libations like the Vocation Dirty Pilsner Beer. Crafted in the UK using [American hops](https://www.trendhunter.com/trends/american-session-pale-ale) for a distinct flavor profile, the beer has been left unfiltered with lots of hops in the mix in order to make it taste like a pilsner while also being somewhat like an IPA. The Vocation Dirty Pilsner Beer has been balanced with malts and comes packaged in a deliberately rebel-inspired can that sees the brand's logo emblazoned on a white can that has been treated to some spray paint vandalism. What's created is a [craft lager](https://www.trendhunter.com/trends/japanesestyle-dry-lager) that's more like a rebellion against traditional beers thanks to the [unfiltered nature](https://www.trendhunter.com/trends/banda-volpi). ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Unfiltered Craft Beers:** The growing trend of unfiltered craft beers offers opportunities for brewers to create unique and bold flavor profiles that appeal to consumers seeking artisanal and localized libations. - **Localized Artisanal Brews:** The rise in demand for localized and artisanal brews presents opportunities for small-scale craft breweries to experiment with new flavors and cater to a niche market of discerning consumers. - **Hybrid Beer Blends:** The emergence of hybrid beer blends like the Vocation Dirty Pilsner highlights a trend toward experimentation and innovation in the craft beer industry, presenting opportunities for brewers to blend different styles and flavor profiles to create unique products. ### Industries Being Reshaped - **Craft Brewery:** Craft breweries can capitalize on the trend of unfiltered and localized artisanal brews by experimenting with new flavors and creating unique products that appeal to discerning consumers. - **Alcohol Manufacturing:** The trend toward hybrid beer blends presents opportunities for alcohol manufacturers to create new products and expand their offerings to appeal to a wider range of consumers. - **Beverage Packaging:** With the rise of craft breweries and unique beer blends, the beverage packaging industry can capitalize on the trend of rebellious and distinct packaging designs that appeal to consumers seeking new and innovative products. ## Related on Trend Hunter - [Unfiltered German-Style Lagers](https://www.trendhunter.com/trends/germanstyle-lager.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md) - [Premium Unfiltered Lagers](https://www.trendhunter.com/trends/stella-artois-unfiltered.md) - [Hazily Hopped Unfiltered IPAs](https://www.trendhunter.com/trends/unfiltered-ipa.md) - [Zesty Czech-Style Pilsners](https://www.trendhunter.com/trends/czechstyle-pilsner.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Crisp Autumnal Pilsners](https://www.trendhunter.com/trends/zing-west-coast-pilsner.md) - [Crisp Italian-Style Pilsners](https://www.trendhunter.com/trends/italianstyle-pilsner.md)