# Small-Batch Experimental Moscatos The Pilot Project Has Released Three Limited Edition Sweet Wines By Rebecca Byers | Published 2016-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pilot-project References: [thedieline](http://www.thedieline.com/blog/2015/12/21/pilot-project) The Pilot Project is an [experimental winery initiative](https://www.trendhunter.com/trends/tailored-spirits-co-the-experimental-series) that recently launched three limited edition, [small-batch sweet wines](https://www.trendhunter.com/trends/wine-country-quest) that offer consumers a niche tasting experience. Supported by the hashtag #OWtastetest, the project of [Oliver Winery](https://www.trendhunter.com/trends/cherry-moscato) in Bloomington, Indiana, keeps their loyal customers engaged with experimental offerings that complement that brand's primary range. Included in the current Pilot Project - Oliver Experimental offerings are a Blueberry Moscato, Cherry Moscato and Blackberry Cider. Each of the small bottles boasts a hand-written label that denotes the number of the bottle in the limited test run as well as a signature from Bill Oliver. The experimental Pilot Project of Oliver Winery speaks to the consumer desire for exclusive, limited offerings that challenge their palates and expand their wine-tasting repertoire. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 50% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Wines:** The trend of offering limited edition wines allows wineries to create niche tasting experiences and keep loyal customers engaged. - **Experimental Offerings:** The trend of providing experimental wine offerings challenges consumers' palates and expands their wine-tasting repertoire. - **Hand-written Labels:** The trend of using hand-written labels on wine bottles adds a personal touch and enhances the exclusivity of the product. ### Where This Applies - **Wine Industry:** The wine industry can capitalize on the trend of offering limited edition wines and experimental offerings to attract and retain customers. - **Beverage Industry:** In the beverage industry, companies can leverage the trend of limited edition beverages to create unique tasting experiences and drive consumer engagement. - **Artisanal Product Industry:** The artisanal product industry can explore the trend of hand-written labels to add a personal and exclusive touch to their offerings. ## Related on Trend Hunter - [Luxurious Sweetly-Balanced Wines](https://www.trendhunter.com/trends/cherry-moscato.md) - [Refreshing Citrus Moscato Wines](https://www.trendhunter.com/trends/blood-orange-spritz.md) - [Juicy Sessionable Wines](https://www.trendhunter.com/trends/moscato-based-wine.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Complex Modern Aperitifs](https://www.trendhunter.com/trends/modern-aperitifs.md) - [RTD Sweet-Floral White Wines](https://www.trendhunter.com/trends/bartenura-lychee-moscato.md) - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series.md) - [Experimental Whiskey Ranges](https://www.trendhunter.com/trends/tailored-spirits-experimental-series.md) - [Juicy Watermelon Wines](https://www.trendhunter.com/trends/watermelon-moscato.md)