# Adventurous Roadtrip Retail Campaigns The Pilot Flying J 'See You Out Here' Campaign is Relatable By Michael Hemsworth | Published 2024-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pilot-flying-j-see-you-out-here References: [storebrands](https://storebrands.com/pilot-launches-marketing-campaign) & [pilotflyingj](https://pilotflyingj.com/)  The Pilot Flying J 'See You Out Here' campaign has been developed by the rest stop retailer as a marketing endeavor that aims to create an [emotional connection with drivers](https://www.trendhunter.com/trends/next-thing-you-know) on a [roadtrip](https://www.trendhunter.com/trends/road-trip-planner). The campaign will feature billboards that are simple yet impactful and will connect with drivers who find themselves in need of a quick refresh when going the distance. The campaign was developed with the input of various drivers who revealed that long drives are focused on the [journey and the experience](https://www.trendhunter.com/trends/cinematic-travel-campaign), rather than just the destination. Chief Marketing Officer Andrienne Ingoldt spoke on the Pilot Flying J 'See You Out Here' campaign saying, "It's the people and the moments along the way that make being on the road so much more than just traveling from point A to B. We've found that people who choose to drive – wherever their journey takes them – have a shared desire to embrace all the possibilities along the way. Pilot is out here to fuel them up, fill them up, and lift them up." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 77% | Activity: 89% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Emotional Roadtrip Campaigns:** Campaigns that connect emotionally with travelers create deeper brand loyalty and recognition. - **Customer-driven Marketing:** Marketing initiatives shaped by direct consumer inputs ensure relevance and resonance with target audiences. - **Journey-focused Experiences:** Shifting focus from destinations to the overall travel experience appeals to modern consumers seeking meaningful journeys. ### Who This Affects Most - **Travel and Tourism:** The travel and tourism sector can leverage storytelling to enhance the appeal of road trips, making travel more experiential. - **Outdoor Advertising:** Billboards and other forms of outdoor advertising can exploit emotional connections to captivate and engage long-distance travelers. - **Retail & Convenience:** Rest stop retailers have a unique opportunity to forge emotional bonds with travelers through tailored marketing campaigns. ## Related on Trend Hunter - [Convenience Retailer Hiring Campaigns](https://www.trendhunter.com/trends/pilot-hiring-campaign.md) - [Replenishing Road Trip Kits](https://www.trendhunter.com/trends/fuel-kit.md) - [Free Fuel Retailer Promotions](https://www.trendhunter.com/trends/pilot-flying-j-giveaway.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Youthful Convenience Store Campaigns](https://www.trendhunter.com/trends/rollup-refuel.md) - [Adventurous Summertime Retailer Promotions](https://www.trendhunter.com/trends/maverik-summer-deals.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md)