# Icing-Heavy Breakfast Pastries Pillsbury Toaster Strudel Mega Icing is Back in Two Flavors By Michael Hemsworth | Published 2024-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pillsbury-toaster-strudel-mega-icing References: [snackandbakery](https://www.snackandbakery.com/articles/111543-pillsbury-brings-back-fan-favorite-toaster-strudel-flavor) & [pillsbury](https://www.pillsbury.com)  The [Pillsbury](https://www.trendhunter.com/trends/pillsbury-toaster-strudel-products) Toaster Strudel Mega Icing has been revived by the brand as part of its endeavor to bring back the fan favorite version of its [signature breakfast pastry](https://www.trendhunter.com/trends/ginsters-pastry-toasties) and satisfy consumer demand. The product features the brand's signature pastry and comes with an oversized serving of icing with each one to encourage consumers to top them with ample sweetness according to their preferences. The product comes in two flavor options including Strawberry and [Cream Cheese & Strawberry](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting). The Pillsbury Toaster Strudel Mega Icing breakfast pastries were discontinued back in 2015 but have been revived given the overwhelming popularity of the icing in the experience, according to the brand. The product is making its way to retailers later this month for $3.99 per six-serving box. Image Credit: Pillsbury ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 61% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nostalgia-based Food Revivals:** Brands are bringing back discontinued favorites to leverage nostalgia and rekindle consumer engagement. - **Customization in Packaged Foods:** Products offering personalized topping options cater to consumer preferences for customizable eating experiences. - **Enhanced Sweet Breakfast Offerings:** Breakfast items with an increased sweetness factor are being reintroduced to satisfy specific consumer cravings. ### Who This Affects Most - **Packaged Foods Industry:** The revival of classic products with a twist is gaining traction in packaged foods, appealing to long-term brand loyalists. - **Retail Grocery Sector:** Retailers are stocking nostalgic products to draw in shoppers seeking familiar, beloved items from their past. - **Consumer Packaged Goods (CPG):** Customization and nostalgia are increasingly significant in the development of consumer packaged goods, reflecting evolving consumer tastes. ## Related on Trend Hunter - [Sprinkle-Topped Breakfast Pastries](https://www.trendhunter.com/trends/pillsbury-toaster-strudel-products.md) - [Cinnamon Roll Breakfast Pastries](https://www.trendhunter.com/trends/frosted-cinnamon-roll-poptarts.md) - [Breakfast Pastry Ice Creams](https://www.trendhunter.com/trends/strawberry-toaster-pastry-ice-cream.md) - [Revived Milkshake Breakfast Pastries](https://www.trendhunter.com/trends/kelloggs-poptarts-frosted-strawberry-milkshake.md) - [Generously Filled Toaster Pastries](https://www.trendhunter.com/trends/poptarts-super-stuffed.md) - [Oversized Party-Ready Pastries](https://www.trendhunter.com/trends/poptarts-party-pastry.md) - [Sweet Filling Frozen Bagels](https://www.trendhunter.com/trends/pillsbury-mini-bagels.md) - [Flavorful Whipped Frosting Lines](https://www.trendhunter.com/trends/whipped-frosting.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md)