# Chewy Bite-Sized Snack Cookies The Pillsbury Mini Soft Baked Cookies Confetti are a Sweet Treat By Michael Hemsworth | Published 2022-07-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pillsbury-mini-soft-baked-cookies References: [csnews](https://www.csnews.com/pillsbury-mini-soft-baked-cookies-confetti) & [pillsbury](https://www.pillsbury.com)  The Pillsbury Mini Soft Baked Cookies Confetti are a vibrant snack option for consumers with a sweet tooth to enjoy when a craving for a baked good hits. The cookies come in individually wrapped packs and are targeted towards convenience store retailers as a way to satiate consumers looking for a fun option to indulge cravings. The cookies will join the brand's existing flavors including Double Chocolate Chip and Chocolate Chip. The Pillsbury Mini Soft Baked Cookies Confetti are being sold in bulk boxes of nine, which each contain six three-ounce bags. Featuring a suggested price point of $1.69, the cookies build on the popularity of convenient snack products as consumers look for new ways to enjoy their favorite foods. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 52% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Convenient Snack Products:** The popularity of convenient snack products presents an opportunity for businesses to tap into this trend by developing and marketing snack products that cater to consumers looking for easy-to-access and portable snacking options. - **Individually Wrapped Snacks:** The demand for individually wrapped snacks presents an opportunity for businesses to create and market snack products that offer convenience and portability without sacrificing quality and taste. - **Colorful Snack Varieties:** The popularity of colorful snack varieties presents an opportunity for businesses to develop and market snack products that feature vibrant colors and unique flavor combinations that appeal to consumers looking for fun and adventurous snacking experiences. ### Who This Affects Most - **Food and Beverage:** The Food and Beverage industry can capitalize on the trend of convenient snack products by developing and marketing new snack products that cater to busy and on-the-go consumers. - **Retail:** The Retail industry can tap into the demand for individually wrapped snacks by carrying a wide range of snack products that offer convenience and portability for consumers. - **Packaging:** The Packaging industry can capitalize on the trend of convenient snack products by developing and producing customized packaging solutions that offer convenience and portability for a wide range of snack products. ## Related on Trend Hunter - [Wintery Soft-Baked Cookies](https://www.trendhunter.com/trends/soft-baked-sugar-with-sprinkles-icing-cookies.md) - [Soft Cereal-Flavored Cookies](https://www.trendhunter.com/trends/pillsbury-soft-baked-cookies.md) - [Soft-Baked Cinnamon Roll Cookies](https://www.trendhunter.com/trends/pillsbury-cinnamon-roll-cookies.md) - [Soft-Baked Birthday Cake Cookies](https://www.trendhunter.com/trends/charleston-birthday-cake-cookies.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Sweet Filling Frozen Bagels](https://www.trendhunter.com/trends/pillsbury-mini-bagels.md) - [Treat Shop-Inspired Cookies](https://www.trendhunter.com/trends/our-specialty-treat-shop-cookie-lineup.md) - [Supersized Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-big-cookies.md) - [Grab-and-Go Mini Cookie Packs](https://www.trendhunter.com/trends/deweys-bakery.md)