# Birthday Cake-Flavored Popcorn Pillsbury Funfetti Popcorn is Coming in May of 2023 By Katherine Pendrill | Published 2022-12-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pillsbury-funfetti-popcorn References: [csnews](https://www.csnews.com/pillsbury-funfetti-popcorn)  General Mills Convenience is adding a brand new snack to its portfolio with the launch of the new [Pillsbury Funfetti](https://www.trendhunter.com/trends/pillsbury-funfetti-melted-snowman) Popcorn. For the past few years, Pillsbury has been launching a whole slew of [Funfetti products](https://www.trendhunter.com/trends/rich-products-and-funfetti), including baking mixes, pancake mixes, and more. Now fans can enjoy that same birthday cake flavor on the go in the form of the new Pillsbury Funfetti Popcorn. The tasty new snack consists of [fluffy popcorn pieces](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn) coated in a sweet Funfetti glaze and studded with tiny rainbow-colored flecks. This not only makes for a delicious treat, but also a colorful snacking experience. The new Pillsbury Funfetti Popcorn is expected to hit store shelves nationwide in May of 2023, so mark your calenders. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 24% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Funfetti Snacks:** There is an opportunity for more innovative and unique snack items with a funfetti flavor. - **Colorful Snacks:** The growing demand for snacking occasions offers a chance to create and offer more colorful snacks. - **Gourmet Popcorn:** There is an opportunity to explore more gourmet popcorn flavors to cater to evolving consumer preferences. ### Industries Being Reshaped - **Snack Industry:** The snack industry can leverage the trend of funfetti snacks to offer more diverse and sophisticated snacking options. - **Packaged Food Industry:** The packaged food industry can cater to the growing demand for colorful and unique snacks. - **Popcorn Industry:** The popcorn industry can capitalize on the trend of gourmet popcorn and offer a variety of flavors and options to consumers. ## Related on Trend Hunter - [Cake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/birthday-cake-flavored-popcorn.md) - [Birthday Cake-Flavored Popcorns](https://www.trendhunter.com/trends/opopop.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Cereal-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/cerealflavored-popcorn.md) - [Bakery-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/joe-sephs-popcorn-flavors.md) - [Funfetti Cake Donut Mixes](https://www.trendhunter.com/trends/funfetti-cake-donut-mix.md) - [Cinnamon Bun-Flavored Popcorns](https://www.trendhunter.com/trends/cinnabon-drizzled-kettle-corn.md) - [Festive Candied Popcorn Treats](https://www.trendhunter.com/trends/cookie-pop-and-candy-pop.md)