# Safe-to-Eat Cookie Doughs This New Pillsbury Chocolate Chip Cookie Dough is Ready to Bake or Eat By Michael Hemsworth | Published 2020-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pillsbury-chocolate-chip-cookie-dough References: [brandeating](https://www.brandeating.com/2020/07/pillsbury-now-making-their-cookie-and-brownie-doughs-safe-to-eat-raw.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) & [pillsbury](https://www.pillsbury.com) Eating raw cookie dough is something that shouldn't be done but often sees bakers sneaking bites when preparing a batch, so this new [Pillsbury](https://www.trendhunter.com/trends/pillsbury-basketball-shape-sugar-cookies) Chocolate [Chip Cookie](https://www.trendhunter.com/trends/stuffed-cookie-dough) Dough has been created by the brand to offer an alternative. The cookie dough is made with a heat-treated flour as well as pasteurized egg in order to make the refrigerated dough suitable to be eaten before it's baked. This makes it perfect for those who are looking to make a fresh batch of cookies, but who also wants eat a bit of the unbaked dough as a treat. The new Pillsbury Chocolate Chip Cookie Dough is paired with a 'Safe to Eat Raw' seal on the packaging to help consumers know it's safe for sneaking a nibble when being prepared. Image Credit: Pillsbury ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Safe-to-eat Dough Trend:** The rise of cookie dough designed to be safe-to-eat represents an opportunity for food companies to innovate by creating similar products for other baked goods. - **Heat-treated Ingredient Trend:** The use of heat-treated flour and pasteurized egg in this cookie dough illustrates the trend of using new and innovative food preparation techniques to create safer products for consumers. - **Convenient Treat Trend:** The popularity of Pillsbury's refrigerated cookie dough speaks to the growing trend of consumers seeking convenient and indulgent treats that can be enjoyed quickly and easily. ### Sectors Adopting This - **Packaged Treat Industry:** This safe-to-eat cookie dough trend presents an opportunity for companies in the packaged treat industry to create similar products that tap into the consumer demand for convenient and indulgent treats. - **Food Safety Industry:** The use of heat-treated ingredients in this cookie dough represents an opportunity for companies in the food safety industry to develop new and innovative methods for ensuring the safety and quality of food products. - **Bakery Industry:** The trend of safe-to-eat cookie dough demonstrates an opportunity for companies in the bakery industry to create innovative baked goods that cater to the needs and preferences of modern consumers. ## Related on Trend Hunter - [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md) - [Sports-Themed Ready-to-Bake Cookies](https://www.trendhunter.com/trends/pillsbury-basketball-shape-sugar-cookies.md) - [Supersized Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-big-cookies.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md) - [Video Game-Inspired Cookies](https://www.trendhunter.com/trends/pillsbury-minecraft-cookies.md) - [Limited-Edition Cookie Doughs](https://www.trendhunter.com/trends/dino-shape-cookie-dough.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/chocolate-chip-and-sugar-cookie-dough.md) - [Flavorful Oven-Ready Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md)