# Thaw-and-Serve Waffle Products The Pillsbury Belgian-Style Waffle Carrier Comes Pre-Sliced By Michael Hemsworth | Published 2021-11-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pillsbury-belgianstyle-waffle-carrier References: [csnews](https://www.csnews.com/pillsbury-belgian-style-waffle-carrier) & [pillsbury](https://www.pillsbury.com)  The [Pillsbury](https://www.trendhunter.com/trends/pillsbury-cinnamon-rolls) Belgian-Style Waffle Carrier is a new product for the convenience store sector that would provide operators with a way to enhance their sandwich offerings with an unexpectedly artisan-inspired upgrade. The 2.8-ounce waffle carrier is made with sandwiches in mind and has the texture of a waffle on the exterior along with a flat interior to maximize ease of use with various fillings. The [thaw-and-serve nature of the waffle product](https://www.trendhunter.com/trends/toasted-waffle) would enable it to be easily prepared in back-of-house scenarios. The Pillsbury Belgian-Style Waffle Carrier is crafted with maple syrup along with crisp pearl sugar to give it a slightly sweet flavor, while also having no high-fructose corn syrup, artificial flavors, colors or preservatives in the mix. The product comes in cases of 72 sides to make a total of 36 sandwiches. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 25% | Activity: 32% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Thaw-and-serve Food Products:** The market for easily prepared frozen food items like Pillsbury’s waffle carrier is on the rise as consumers seek convenience in their meal choices. - **Artisanal-inspired Convenience Food:** As seen with the Pillsbury Belgian-Style Waffle Carrier, there is an opportunity to elevate familiar convenience store food items with artisanal touches. - **Flatbread Alternatives:** Food operators and businesses can explore flatbread alternatives like Pillsbury’s waffle carrier as a base for sandwiches and other fillings. ### Sectors Adopting This - **Convenience Store Industry:** The Pillsbury Belgian-Style Waffle Carrier is targeted towards the convenience store industry, which can benefit from easily prepared and unique food offerings. - **Frozen Food Industry:** The trend of thaw-and-serve food products like Pillsbury’s waffle carrier is driving growth in the frozen food industry. - **Food Service Industry:** Food service businesses like cafes and sandwich shops can incorporate unique and unexpected items like the Pillsbury Belgian-Style Waffle Carrier to their menu offerings. ## Related on Trend Hunter - [Ready-to-Eat Belgian Waffles](https://www.trendhunter.com/trends/st-pierre-belgian-waffle.md) - [Grab-and-Go Waffle Packets](https://www.trendhunter.com/trends/liegestyle-waffles.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [All-Day Breakfast Boxes](https://www.trendhunter.com/trends/breakfast-all-day.md) - [Heat-and-Eat French Toast Slices](https://www.trendhunter.com/trends/brioche-french-toast.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md) - [Grab-And-Go Belgian Waffles](https://www.trendhunter.com/trends/brioche-style-lige-waffles.md) - [Toaster-Ready Griddle Pancakes](https://www.trendhunter.com/trends/griddle-pancakes.md) - [Savory Whole Grain Waffles](https://www.trendhunter.com/trends/new-whole-grain-waffles.md)