# Homespun Cooking Contests This Year's Pillsbury Bake-Off Appeals to a New Generation of Cooks By Laura McQuarrie | Published 2017-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pillsbury-bakeoff References: [multivu](https://www.multivu.com/players/English/8173751-pillsbury-food-network-bake-off-contest/) & [bakeoff](http://bakeoff.com) The Pillsbury Bake-Off is a cooking contest that was first run by the [Pillsbury Company](https://www.trendhunter.com/trends/pillsbury-let-it-dough-suite) in 1949. Following this, the contest has been run both annually and biennially, but this year it is being reimagined for a new generation of home cooks. This year's Pillsbury Bake-Off is being held in partnership with [Food Network](https://www.trendhunter.com/trends/snacking-dough-birthday-cake) and Ree Drummond of [The Pioneer Woman](https://www.trendhunter.com/trends/corelle) blog. For this year's contest, participants are encouraged to share how they use Pillsbury products in family favorite recipes and tell the stories behind them. For the contest, at-home chefs are invited to enter their creations in categories like Cozy Breakfasts, Appetizers for Any Party, Dinners with Heart and No-Fuss Desserts. One grand prize winner will receive a kitchen makeover from GE Appliances, $50,000 in cash and appearances in The Kitchen and Food Network Magazine. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 11% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Homespun Cooking:** The trend of home cooking contests has gained momentum with televised broadcasts and celebrity involvement. - **Brand Collaborations:** Companies are collaborating with celebrity chefs and established food networks to elevate traditional events for the next generation of consumers. - **Multimedia Engagement:** Homespun cooking contests are integrating social media, videography, and interactive content to generate larger audiences and build brand relevancy. ### Industries Being Reshaped - **Food & Beverage:** Homespun cooking contests demonstrate an opportunity to collaborate with celebrity chefs, bloggers, and established food networks to promote new products or variations of existing ones. - **Consumer Electronics:** Homespun cooking contests offer consumer electronics companies opportunities to showcase and integrate their kitchen appliances with the latest cooking trends. - **Marketing & Advertising:** Homespun cooking contests offer unique opportunities for advertising agencies to create multi-platform campaigns that focus on brand relevancy and audience engagement. ## Related on Trend Hunter - [Holiday Baking Retreats](https://www.trendhunter.com/trends/pillsbury-let-it-dough-suite.md) - [Bakery-Inspired At-Home Baking Mixes](https://www.trendhunter.com/trends/pillsbury-baking-products.md) - [Pineapple Snack Competitions](https://www.trendhunter.com/trends/snack-hackathon.md) - [Veteran-Supporting Cookie Initiatives](https://www.trendhunter.com/trends/salute-to-service.md) - [Shoppable Mascot Homes](https://www.trendhunter.com/trends/modern-doughhouse-revival.md) - [Customer-Driven Retailer Recipe Contests](https://www.trendhunter.com/trends/7eleven-hawaii-recipe-contest.md) - [Accessible Pistachio Baking Products](https://www.trendhunter.com/trends/pillsbury-baking-pistachio.md) - [Seasonal Cookie Dough Collections](https://www.trendhunter.com/trends/pumpkin-spice-rolls.md) - [Crowd-Pleasing Cookie Giveaways](https://www.trendhunter.com/trends/tough-cookie-mil-sweepstakes.md)