# Style-Specific Home Decor Lines Burrow's Expands to Include a Line of Pillows and Throw Blankets By Kalin Ned | Published 2018-10-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pillows-and-throw-blankets References: [burrow](https://www.burrow.com/) Burrow is a direct-to-consumer brand that manufactures furniture but in 2018, the business is embarking on a new venture to include four collections of pillows and throw blankets. Just released, the pieces combine an exceptional style, high-quality materials, as well as an ethical process of production that is certified by [Fair Trade](https://www.trendhunter.com/trends/williamssonoma-greenrow) and GoodWeave. Consumers are able to choose from [four distinct collections](https://www.trendhunter.com/trends/rixo-1) that strongly reference specific lifestyles and design movements. From the boldly geometric appearance of the Mid-Century line and the textured superiority of the Industrial collection to the relaxed aesthetic of the Bohemian capsule and the cozy warmth of the Rustic range, Burrow's first line-up of pillows and throw blankets definitely has something that will satisfy the preference of every consumer. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Direct-to-consumer Home Decor:** Opportunity for brands to expand their product offerings by including home decor items in addition to furniture. - **Style-specific Design Movements:** Creating collections that cater to specific design movements allows brands to target niche markets and appeal to consumers with specific style preferences. - **Ethical Production and Certification:** Consumer demand for ethically-produced products opens up opportunities for brands to differentiate themselves by obtaining certifications such as Fair Trade and GoodWeave. ### Who This Affects Most - **Furniture Manufacturing:** Manufacturers can explore the potential of expanding their product offerings to include home decor items such as pillows and throw blankets. - **E-commerce:** The rise of direct-to-consumer brands in the home decor industry presents opportunities for online retailers to enter the market and offer style-specific products. - **Sustainable and Ethical Consumer Goods:** Brands can tap into the growing demand for sustainable and ethically-produced home decor items by obtaining certifications and promoting their production process. ## Related on Trend Hunter - [High-Fashion Throw Blankets](https://www.trendhunter.com/trends/erdem-1.md) - [Multi-Material Home Collections](https://www.trendhunter.com/trends/banana-republic-2.md) - [Fashion-Forward Blankets](https://www.trendhunter.com/trends/bold-blanket.md) - [Designer-Forward Blanket Collections](https://www.trendhunter.com/trends/blanket-collections.md) - [Understated Ultra-Soft Blankets](https://www.trendhunter.com/trends/the-blanket.md) - [Designer Bedding Collections](https://www.trendhunter.com/trends/brooklinen-x-dabito.md) - [Premium Lifestyle Capsules](https://www.trendhunter.com/trends/br-home.md) - [Australian Landscape-Inspired Homeware](https://www.trendhunter.com/trends/koala.md) - [Multifaceted Luxury Linens](https://www.trendhunter.com/trends/pom-pom-at-home.md)