# Pillowig Artist Jooyoon Paek Creates a Pillow and Wig Hybrid for Modern Urbanites By Shelby Lee Walsh | Published 2009-12-19 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/pillowig References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/pillowwig) & [jooyounpaek](http://jooyounpaek.com/pillowig.html) The perfect invention for the modern urbanite just may very well be the ‘Pillowig’ by JooYoon Paek. This Seoul-born artist based in New York has a knack for creating designs that draw from human behavior. If you have ever been uncomfortable while trying to sleep on the subway, plane or anywhere else, the ‘Pillowig’ is the [pillow and wig hybrid](https://www.trendhunter.com/trends/comforting-pillow) of your mobile urbanite dreams. **Implications** - Jooyoon Paek definitely creates a very atypical wig by using her skills in human observation to create objects that interact with viewers in the spaces where she installs them. Paek is an eccentric artist with a great sense of vision. Check out the gallery above to see some clever shots of the ‘Pillowig’ in action. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 56% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Mobile Comfort Wearables:** There is an opportunity to capitalize on creating wearable inventions such as Pillowig that satisfy the need for comfort while on-the-go, particularly in urban areas. - **Functional Fashion Accessories:** The fusion of fashion and function creates an industry for everyday accessories that serve more than just a singular purpose like the Pillowig as a pillow and a wig. - **Interactive Art Installations:** Artists and designers can leverage the Pillowig concept as inspiration for imaginative, interactive art installations that engage viewers in public spaces. ### Sectors Adopting This - **Travel:** The travel industry can partner with inventors to create more comfortable solutions for on-the-go consumers like the Pillowig. - **Fashion:** The fashion industry can develop a market shift that caters to utilitarian pieces with additional features like the Pillowig as a wig and pillow hybrid. - **Arts and Culture:** The art world can utilize the Pillowig invention as inspiration for interactive installations that engage public spaces and promote creative expression. ## Related on Trend Hunter - [Customizable Pocket Pillows](https://www.trendhunter.com/trends/sururu-pillow-p17.md) - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md) - [Redesigning Restful Moments](https://www.trendhunter.com/trends/anew-project.md) - [Sensory Deprivation Travel Pillows](https://www.trendhunter.com/trends/pod-travel-pillow.md) - [Cuddly Body-Conforming Pillows](https://www.trendhunter.com/trends/hugl.md) - [Posture-Aligned Travel Pillows](https://www.trendhunter.com/trends/sleeper-hold-travel-pillow.md) - [Oversized Hollow Pillow Designs](https://www.trendhunter.com/trends/floof-snuggle-sack-and-floor-pillow.md) - [Revolutionary Pillow Sets](https://www.trendhunter.com/trends/ailigner-pillow-app-set-is-a-novelty.md) - [Ultra-Soft Convertible Pillows](https://www.trendhunter.com/trends/butterfly-sleep-pillow.md)