# Kitchen Playset Pillows Sago Mini's Pillow Toy is a Space-Saving Kitchen Playset Alternative By Laura McQuarrie | Published 2018-02-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/pillow-toy References: [foodandwine](http://www.foodandwine.com/news/food-toys-international-toy-fair-new-york) & [sagomini](https://sagomini.com/en/toys/) Alongside offering an award-winning app for kids, [Sago Mini](https://www.trendhunter.com/trends/piknik-app) also makes a range of physical toys that help to take learning beyond the screen—including bedding and pillow toys. At the 2018 North American International Toy Fair, Sago Mini introduced a fresh new take on the kitchen playset with the [Kitchen](https://www.trendhunter.com/trends/brio-kitchen-box) Pillow Playset. While most plastic kitchen playsets consume a considerable amount of space, this pillow toy can be rolled out on a couch or another surface to mimic an oven and a cooktop. The set includes removable pieces of food and a frying pan for play, as well as pockets for storage. When playtime is over, the toy can be neatly folded up once again to form a compact throw pillow. Image Credit: Tara McMullen, Sago Mini ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Space-saving Playsets:** Disruptive innovation opportunity: Develop playsets that can be easily stored and take up minimal space when not in use, offering convenience for parents and saving valuable floor space. - **Multi-functional Toys:** Disruptive innovation opportunity: Create toys that serve multiple purposes, such as transforming from a playset to a pillow, encouraging imaginative play while also providing practical functionality. - **Screen-to-physical Integration:** Disruptive innovation opportunity: Bridge the gap between digital and physical play by incorporating elements from award-winning apps into physical toys, providing a holistic and engaging play experience. ### Sectors Adopting This - **Toy Manufacturing:** Disruptive innovation opportunity: Explore innovative materials, designs, and functionalities to create toys that stand out in the market and offer unique play experiences. - **Furniture and Home Decor:** Disruptive innovation opportunity: Combine playfulness with practicality in furniture and home decor items, catering to parents seeking functional and space-saving solutions for their homes. - **Children's Education and Learning:** Disruptive innovation opportunity: Develop educational toys that seamlessly integrate digital and physical components, enhancing children's learning experiences through interactive and immersive play. ## Related on Trend Hunter - [Camp-Inspired Children’s Toys](https://www.trendhunter.com/trends/lets-explore-outdoor-cooking-play-set.md) - [Skill-Building Play Kitchens](https://www.trendhunter.com/trends/real-life-play-kitchen.md) - [Multipurpose Children's Pillows](https://www.trendhunter.com/trends/kid-cubes.md) - [Kid-Friendly Kitchen Stations](https://www.trendhunter.com/trends/studio-eggi.md) - [Color-Changing Cooking Toys](https://www.trendhunter.com/trends/simmer-stir-stovetop-play-set.md) - [Transforming Imaginative Furniture Designs](https://www.trendhunter.com/trends/kiddie-couch.md) - [Buildable Paper Playsets](https://www.trendhunter.com/trends/castle-playset.md) - [Kids Cookware Collections](https://www.trendhunter.com/trends/material.md) - [Convertible Kids Ladder Tables](https://www.trendhunter.com/trends/convertible-helper-tower.md)