# Lash-Magnifying Mascaras Charlotte Tilbury's Pillow Talk Mascara Adds Volume and Length By Riley von Niessen | Published 2020-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pillow-talk-mascara References: [nylon](https://www.nylon.com/beauty/charlotte-tilburys-pillow-talk-mascara-is-a-tube-of-lifted-lash-wonder) & [sephora](https://www.sephora.com/ca/en/product/charlotte-tilbury-pillow-talk-push-up-lashes-mascara-P462841?skuId) [Charlotte](https://www.trendhunter.com/trends/cafe-airbush) Tilbury's new Pillow Talk Mascara has now been released, and is already sparking interest among beauty lovers for its innovative brush that has the ability to [dramatically lift, volumize, and lengthen lashes](https://www.trendhunter.com/trends/luxury-mascara). In addition to the unique brush that features a flat side and a bristled side to load on product and then comb it through the lashes, the Pillow Talk Mascara features three key ingredients that help it to achieve the desired effect. The first is a lash-lifting polymer, which holds the lashes in place. Carnauba wax and microcrystalline wax meanwhile add volume and texture to the lashes. Kerestore is the final key ingredient, and helps to [condition the lashes](https://www.trendhunter.com/trends/renewing-lash-serum) while giving them a thicker look that makes them more impactful. Image Credit: Charlotte Tilbury / Sephora ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 14% | Activity: 32% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Lash-lifting Mascaras:** Innovative mascara formulations featuring lash-lifting polymers and waxes create a dramatic lifting, volumizing, and lengthening effect. - **Multi-functional Makeup Brushes:** Innovative makeup brushes with multiple textures and angles offer a more precise and easy lash application. - **Lash-conditioning Ingredients:** Innovative lash-conditioning ingredients like Kerestore offer a more impactful look while also nurturing the lashes. ### Sectors Adopting This - **Cosmetics Industry:** Cosmetics companies can invest in research to develop more advanced mascara formulations with innovative ingredients and multi-functional brushes. - **Beauty Salons:** Beauty salons can offer innovative lash-lifting treatments that go hand in hand with the use of lash-lifting mascaras. - **Health and Wellness Industry:** The health and wellness industry can promote natural lash-growth supplements that compliment the use of conditioning ingredients in lash-lifting mascaras and treatments. ## Related on Trend Hunter - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Gravity-Defying Wax Mascaras](https://www.trendhunter.com/trends/love-the-lift-mascara.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Curvaceous Contoured Mascaras](https://www.trendhunter.com/trends/covergirl-eye-enhancer-3d-mascara.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md)