# Transforming Sci-Fi Plush Toys The Pillow Pets Star Wars Chewbacca is Fluffy By Michael Hemsworth | Published 2022-01-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/pillow-pets-star-wars-chewbacca References: [dudeiwantthat](https://www.dudeiwantthat.com/entertainment/kids/pillow-pets-chewbacca.asp) & [pillowpets](https://www.pillowpets.com)  The [Pillow Pets](https://www.trendhunter.com/trends/chicken-sandwich-snuggler) Star Wars Chewbacca is a cozy, pillow-inspired plush companion for avid fans of the [sci-fi franchise](https://www.trendhunter.com/trends/star-wars-collection-2) to enjoy as a decidedly more furry take on the brand's original varieties. The plush toy features the likeness of the namesake Chewbacca character with a very shaggy, fur-covered exterior that can be styled to appear smooth or more disheveled to suit preferences. The toy will function as a traditional plush toy on a regular basis, but can be opened to reveal a pillow-like shape and construction that is perfect for sleeping with or cuddling. The Pillow Pets Star Wars Chewbacca has a machine-washable construction and is suitable for children as young as newborns thanks to its furry construction that has a durable design. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 64% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Sci-fi Merchandise:** The popularity of sci-fi franchises has led to an increase in demand for unique merchandise beyond traditional toys. - **Multi-functional Products:** Consumers are seeking products that serve multiple purposes beyond their primary function for added value. - **Customizable Products:** The ability to personalize or style products to meet individual preferences or interests is becoming more desirable among consumers. ### Who This Affects Most - **Toy and Game Industry:** Companies can capitalize on the popularity of sci-fi franchises by creating a range of merchandise that includes multi-functional and customizable products. - **Home Decor Industry:** Manufacturers can incorporate customizable and multi-functional features into home decor items, such as pillows, to increase their appeal and usefulness. - **Fashion Industry:** Designers can create customized clothing and accessories inspired by sci-fi franchises that incorporate multi-functional elements, like pockets or hidden features. ## Related on Trend Hunter - [Collectible Plush Pillows](https://www.trendhunter.com/trends/squishpillow-by-original-squishmallows.md) - [Auto Cartoon Plushies](https://www.trendhunter.com/trends/transformers-reversible-plushies.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Dense Cuddlable Plushies](https://www.trendhunter.com/trends/sleepy-blobfish-plushie.md) - [Large Animal Plush Toys](https://www.trendhunter.com/trends/polar-bear-oversized-plush-cuddle-animal-body-pillow.md) - [Fluffy Plush Collectibles](https://www.trendhunter.com/trends/urupocha-chan.md) - [Lamb-Inspired Dog-Centric Plush Toys](https://www.trendhunter.com/trends/lamb-chop.md) - [Two-In-One Plush Sets](https://www.trendhunter.com/trends/cute-animal-pillow-with-blanket.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md)